Consumer Insights Manager

GRG; Dubai; On-site; AED 300,000 - 540,000; Full time

Job summary

GRG, an expanding UAE-based FMCG group, is seeking a Group Consumer & Brand Insights Manager to lead consumer and brand insights across its markets. The role blends hands-on research with leadership of insight work for local marketing teams.

You will report to the Group Insights Director and help turn data into strategic recommendations. This strategic position emphasizes scalable, digital, and automated insight delivery, with ownership of dashboards and KPI calculations, and collaboration with

Qualifications

• 5+ years in consumer, brand or marketing insights within FMCG.
• Based in the UAE with experience across multiple markets.
• Strong knowledge of qualitative and quantitative methods.
• Experience turning insights into strategic recommendations.

Responsibilities

• Set the group insights agenda to support brand strategy and launches.
• Lead qualitative and quantitative research across markets.
• Develop and maintain dashboards, KPI definitions and standards.
• Coordinate cross-functional projects and external agencies.
• Move recurring insights toward scalable, automated solutions.
• Present findings to senior stakeholders and marketing leadership.
• Manage research budgets and timelines.
• Collaborate with local marketing teams to deliver actionable insights.

Skills

Power BI

Stakeholder management

Multi-market coordination

Market research methods

Tools

Power BI

Job description

A growing international FMCG company is expanding its portfolio and its footprint, and is hiring a UAE-based Group Consumer & Brand Insights Manager to lead consumer and brand insights across its markets.

This is a strategic marketing role that combines hands‑on ownership of key research projects with leadership of insight work across local marketing teams. Reporting to the Group Insights Director and working with senior marketing leaders, you will turn consumer, brand and market understanding into recommendations that guide strategy, innovation, portfolio and brand building. You will also move recurring insight work toward scalable, digital and increasingly automated ways of working.

What you will do:

• Set the group marketing insights agenda to support brand strategy, portfolio, innovation, communication, launches and entry into new markets
• Lead qualitative and quantitative research: consumer understanding, segmentation, concept and product testing, packaging assessment and communication development
• Put a structured approach in place for brand health, campaign and marketing evaluation, and post‑launch review, and pinpoint what drives performance across markets
• Bring category, market and competitor context together with consumer, brand and marketing performance data, working with commercial insights, to give marketing leadership clear recommendations
• Work with local marketing teams on business questions, briefs and timelines, safeguard research quality, and build their insight skills
• Develop shared research frameworks, KPI definitions and standards that keep markets comparable while allowing local adaptation
• Own the digital side of insights: turn recurring needs into requirements for standardised or automated solutions with Digital and IT, and maintain existing dashboards yourself
• Manage research agencies from briefing and proposal review through delivery, quality, timelines and budget

Who you are:

• 5+ years in consumer, brand or marketing insights or market research, specifically within an FMCG company, and currently based in the UAE
• Clear understanding of how consumer, brand, category and marketing insights inform brand strategy and marketing decisions
• Track record leading multi‑market projects and coordinating cross‑functional teams or external agencies without direct reports
• Strong working knowledge of qualitative and quantitative methods, brand health measurement, innovation evaluation and marketing effectiveness
• Analytical strength: you connect multiple data sources into practical recommendations, and can tell a one‑off request from a recurring need that should become a dashboard or automated report
• Hands‑on Power BI or similar BI experience, including maintaining dashboards and KPI calculations independently
• Comfortable presenting to senior stakeholders, with fluent business English and the ability to lead international projects across cultures and markets

Nice to have: experience in a comparable multi‑market consumer business; building insight capabilities or processes from scratch; familiarity with syndicated market data; involvement in creating marketing analytics dashboards or automated reporting.