Commercial Manager

Tailwind EMEA, a TDG company; Dubai; Hybrid; AED 360,000 - 480,000; Full time

Benefits offered by this job

Commission-based pay

Product launch exposure

Top brand client network

Autonomy under Regional Head

Training & certifications

Library access

Parking space

Long weekends

Collaborative culture

Job summary

Tailwind EMEA, a ThinkDigital Group (TDG) company, is seeking a Commercial Manager in Dubai to lead new business development in the UAE. You will grow Tailwind's ad tech footprint and spearhead Marshall’s UAE launch, building relationships with tourism boards, airlines and major brands.

You will report to the Regional Head, collaborate with UAE & Europe teams, and drive a fast-paced, entrepreneurial sales culture in a hybrid work environment.

Qualifications

• 3-5 years in B2B sales or business development, preferably ad tech or SaaS.
• Ability to sell to multiple stakeholders from managers to VP level.
• Familiarity with digital advertising ecosystem encouraged.

Responsibilities

• Identify and open new UAE business opportunities, focusing on agencies.
• Build and manage a full sales pipeline from outreach to contract.
• Lead GTM for Marshall product in UAE and convert early adopters.
• Develop senior-level client relationships and act as trusted advisor.
• Navigate multi-stakeholder deals with large organisations.
• Represent Tailwind at industry events and client roundtables.
• Develop product fluency and advise beyond pitching.
• Monitor UAE market trends and translate into client narratives.
• Collaborate with Product, Marketing and CS for onboarding.
• Maintain accurate CRM and report progress to Regional Head.

Skills

B2B sales

business development

account management

agency selling

stakeholder selling

ad tech knowledge

Arabic language (bonus)

english proficiency

Education

Bachelor's degree or equivalent experience

Tools

CRM systems

MS Office

Job description

Tailwind EMEA, a ThinkDigital Group (TDG) company, is a marketing technology consultant and integrator for top brands and agencies in EMEA. For the last 12 years we have been excelling on a single mission: Better Media, as the regional partners behind some of the biggest names in ad tech — Amazon Ad Server, Integral Ad Science, Innovid, Xandr by Microsoft, GWI and CitrusAd. Our services and technology are trusted by tourism boards, global hotel chains, automotive brands, airlines, governmental bodies, and the region's most ambitious brands.

On top of that, we've just launched our own proprietary media curation product. Built in-house, utilizing years of ad tech experience and vast data, Marshall, our owned platform, is already delivering standout results in Europe, and it's about to make its debut in the UAE.

Wherever you're based, however you feel at your most productive, you will join a modern hybrid workplace with the added excitement of collaborating with a multinational, talented and always curious team. We believe that the future of work is defined by flexibility, location independence and should be built around the new needs of our clients, our teams and our people.

This is the role for someone who wants to be in the room when that happens, not reading about it later.

Impact:

As Tailwind's Commercial Manager, you will lead new business development in the UAE, with a dual mandate: growing our footprint across Tailwind's established ad technology portfolio (Integral Ad Science & Innovid ad server), and spearheading the launch of our own media curation product, Marshall, into one of the most high-growth ad markets in the world.

You'll be building relationships from scratch and deepening them where they already exist — working across some of the region's most recognizable tourism, travel, government and enterprise brands, while helping shape how a brand-new product finds its footing in a market that hasn't seen it yet.

In this role you will be reporting directly to Tailwind's Regional Head and working alongside Tailwind's team based in the UAE & Europe.

If you want to work in something new and exciting, that will equip you in both technology as well as media sales, work with the region's most exciting brands, launch a product with real momentum behind it, and be part of creating a fantastic culture for Tailwind EMEA here in Dubai, we would love to hear from you.

Key Responsibilities:

• Proactively identify, prospect and open new business opportunities across the UAE, with a primary focus on agencies.
• Build and manage a qualified pipeline from first outreach through to signed contract, owning the full sales cycle.
• Lead the go-to-market push for our media curation product in the UAE — introducing it to the market, shaping early positioning, and converting first movers into flagship clients.
• Build genuine, senior-level relationships with clients and agencies, becoming a trusted advisor, not just a vendor.
• Navigate multi-stakeholder deals across large, complex organisations including tourism boards, airlines and public sector bodies.
• Represent Tailwind at industry events, client roundtables and regional forums, building the brand's presence in-market.
• Develop deep fluency across Tailwind's technology stack and our own media curation product, becoming able to consult, not just pitch.
• Stay ahead of UAE and regional digital advertising trends, translating them into a sharp, credible narrative for clients.
• Work closely with Product, Marketing and Customer Success to ensure a smooth path from first conversation to onboarding.
• Keep CRM and pipeline reporting accurate and up to date, and report into the Regional Head on progress against targets.

We’ re looking for someone who:

• Has 3-5 years in B2B sales, business development or account management, ideally within ad tech, digital media or a related SaaS/tech environment.
• Demonstrates a track record of proactively generating and closing new business — not just managing what lands in their inbox.
• Is confident selling into multiple stakeholders, from marketing managers to director and VP-level decision makers.
• Has a strong grasp of the digital advertising ecosystem — Paid Social Platforms, DSPs, SSPs, Ad servers, Verification Platforms — or a fast ability to learn it.
• Exhibits sharp negotiation and objection-handling skills, with the composure to manage a long, multi-stakeholder sales cycle.
• Has a genuine entrepreneurial streak — ready to help write the playbook for a product launch, not just follow one.
• Embraces a collaborative, positive, and can-do approach.
• Enjoys business traveling when needed.
• Is fluent in English (required); Arabic is a strong plus given the market.
• Holds a Bachelor's degree or equivalent experience.

Benefits and Perks:

TailWind EMEA is part of TDG. We are on a mission to boldly lead our people to where no one has gone before. Our people enjoy benefits that make them able to develop their careers and professional skills. We challenge ourselves to work with the best and most talented professionals and we want to offer a great place to work and thrive. We are offering:

• A competitive package with commission tied directly to the business you close and manage — uncapped upside as you grow the market.
• A front-row seat to a fantastic product launch, in a company scaling fast across EU and MENA.
• A portfolio of clients most sellers spend a career trying to reach — tourism boards, airlines, top regional brands, and governmental bodies are already at the table.
• Real autonomy and a direct line to the Regional Head — your impact will be visible, and it will be yours.
• A budgeted training and professional development plan, including highly sought industry certifications.
• Access to TDG's Library for professional development.
• A dedicated parking space.
• Heart Long Weekends! Paid time off throughout the year to enjoy life outside of work.
• A collaborative, fast-moving team culture that backs entrepreneurial thinking.