Commercial Director - Sales & Growth ( GCC)

Active Fitness Store Llc.; Dubai; On-site; AED 500,000 - 800,000; Full time

Job summary

Active Fitness Store Llc. in Dubai seeks a senior Sales Leader to develop and execute growth strategies across the UAE, Saudi Arabia, and other GCC markets.

You will drive revenue across retail, e-commerce, B2B and commercial fitness projects, while mentoring a high-performing sales team. The role requires deep market knowledge of UAE and GCC, strong leadership and strategic planning skills, and a hands-on approach to expand distribution, partnerships, and new product categories.

Qualifications

• 10+ years of sales leadership experience.
• Proven multi-market sales operations across GCC.
• Strong strategic planning and execution skills.

Responsibilities

• Develop and execute sales growth strategies across the UAE, Saudi Arabia, and other GCC markets.
• Drive revenue across retail stores, e-commerce, B2B, and commercial fitness projects.
• Lead, mentor, and develop high-performing sales teams.
• Identify new business opportunities, strategic partnerships, and distribution channels.
• Improve sales conversion, productivity, and profitability.
• Establish sales KPIs, forecasting, and performance reporting.
• Collaborate with Marketing, Operations, and Procurement teams to maximize business growth.
• Support market expansion and the development of new product categories.

Skills

Leadership

Sales strategy

Team development

Negotiation

GCC markets

Job description

Active Fitness Store is a leading provider of premium gym, fitness, and sports equipment across GCC countries. We cater to both home-use and commercial needs, offering top-tier products from industry-leading brands. Our mission is to support customers in achieving their fitness goals by supplying quality equipment with exceptional service. We take pride in being a trusted partner for fitness enthusiasts and professionals alike, delivering value and reliability in every purchase.

Key Responsibilities

• Develop and execute sales growth strategies across the UAE, Saudi Arabia, and other GCC markets.
• Drive revenue across retail stores, e-commerce, B2B, and commercial fitness projects.
• Lead, mentor, and develop high-performing sales teams.
• Identify new business opportunities, strategic partnerships, and distribution channels.
• Improve sales conversion, productivity, and profitability.
• Establish sales KPIs, forecasting, and performance reporting.
• Collaborate with Marketing, Operations, and Procurement teams to maximize business growth.
• Support market expansion and the development of new product categories.

Requirements

• 10+ years of sales experience with a proven leadership track record.
• Demonstrated success in managing multi-million-dirham sales operations.
• Experience in retail, distribution, consumer products, or the fitness industry.
• Strong understanding of UAE, Saudi Arabia, and GCC markets.
• Excellent leadership, communication, negotiation, and strategic planning skills.
• Commercially focused, analytical, and hands-on approach.
• Proven ability to build teams, execute strategies, and deliver measurable results.