Fitcode | Sales Manager, Dubai

Arada; Dubai; On-site; AED 300,000 - 540,000; Full time

Job summary

FITCODE is seeking a dynamic and results-driven Sales Manager in Dubai to lead membership sales, retention, and revenue growth. You will drive commercial performance, manage the sales team, and deliver an exceptional member experience.

Join a premium fitness brand within Formative Group and help shape the future of fitness in the UAE, leading a high-performing team and collaborating with marketing to maximize acquisition opportunities.

Qualifications

• Proven leadership experience in sales roles.
• Strong track record of exceeding targets and driving revenue growth.
• Experience in fitness, wellness or hospitality is a plus.
• Passion for people, performance and customer experience.

Responsibilities

• Drive membership sales and retention targets.
• Lead, coach, and develop a high-performing sales team.
• Manage lead generation and sales pipeline performance.
• Partner with marketing to maximize acquisition opportunities.
• Analyze performance data and implement growth strategies.

Skills

Sales leadership

Commercial acumen

Customer experience

People-focused

Job description

About us

At FITCODE, we're here to raise the standard of fitness and wellbeing. Combining performance, expert coaching and premium wellness experiences, we create an environment that inspires our members to push their limits, achieve their goals and unlock their full potential.

From state-of-the-­art training facilities and expert‑led classes to personalised fitness and recovery, everything we do is designed to deliver an exceptional member experience.

Behind that experience is a passionate, high‑performing team. We're looking for people who bring energy, expertise and ambition to what they do and are always striving to be better.

Join FITCODE and be part of a team that's raising the standard of health, fitness and wellbeing across the UAE.

Role Purpose:

Fitcode, part of the Formative Group, is a premium fitness brand dedicated to transforming lives through innovative training experiences, exceptional coaching, and a thriving fitness community.

Fitcode is looking for a dynamic and results‑driven Sales Manager to lead membership sales, retention, and revenue growth. This role will be responsible for driving commercial performance, managing the sales team, and delivering an exceptional member experience.

Key Responsibilities:

• Drive membership sales and retention targets.
• Lead, coach, and develop a high‑performing sales team.
• Manage lead generation and sales pipeline performance.
• Partner with marketing to maximize acquisition opportunities.
• Analyze performance data and implement growth strategies.

What We're Looking For:

• 10+ years of sales experience, with proven leadership experience.
• Strong commercial acumen and a track record of exceeding targets.
• Experience in fitness, wellness, hospitality, or a related industry is preferred.
• Passion for people, performance, and customer experience.

Ready to make an impact? Join Fitcode and help shape the future of fitness.