Cluster Sales Manager - Leisure

Jebel Ali International Hotels L.L.C; Dubai; On-site; AED 360,000 - 540,000; Full time

Job summary

JA Resorts & Hotels in Dubai seeks a Cluster Sales Manager - Leisure to grow leisure revenue, room nights, and market share across JA Ocean View Hotel and JA Hatta Fort Hotel. You will manage international leisure accounts, develop new opportunities, and strengthen partnerships to deliver sustainable growth for both properties.

The role requires a proven leisure sales track record, strong negotiation and presentation skills, and the ability to work across Sales, Marketing, Revenue Management,

Qualifications

• Minimum 5+ years of hotel leisure sales experience.
• Proven track record with international source markets.
• Excellent negotiation and relationship management skills.
• Fluent business English; other languages are a plus.
• Strong analytical skills and CRM experience.
• Able to manage two-hotel portfolio and cross-functional teams.

Responsibilities

• Develop and execute annual leisure sales plans for assigned source markets.
• Drive revenue growth through tour operators, wholesalers, and agents.
• Build relationships with decision-makers across markets.
• Negotiate contracts, allocations, and promotional offers.
• Collaborate with Revenue Management on pricing and inventory.
• Cross-sell opportunities across the cluster.
• Represent JA at trade fairs, roadshows, and events.
• Monitor performance and report CRM/account activity.

Skills

Leisure sales

Account development

Negotiation

CRM systems

Relationship building

Market knowledge

Presentation skills

Tools

CRM software

Job description

Cluster Sales Manager - Leisure

JA Resorts & Hotels | Dubai, UAE

Cluster Portfolio: JA Ocean View Hotel & JA Hatta Fort Hotel

Some of the best sales results begin long before a booking is made. They start with strong relationships, market insight, and the ability to connect the right guest with the right experience. If that's where your strengths lie, we'd love to hear from you.

At JA Resorts & Hotels, we're looking for a leisure sales professional who can grow market share, strengthen travel trade partnerships, and create new business opportunities across two distinctive hotel destinations.

The Role

As Cluster Sales Manager - Leisure, you will be responsible for growing leisure revenue, room nights, and market share across JA Ocean View Hotel and JA Hatta Fort Hotel. You will manage assigned international source markets and key leisure accounts, develop new business opportunities, strengthen existing partnerships, and deliver sustainable commercial growth for both hotels.

What You'll Be Doing

• Develop and execute annual sales plans for assigned source markets, identifying growth opportunities, priority partners, booking patterns, and tailored actions for each hotel.
• Drive leisure revenue growth through tour operators, wholesalers, retail travel agents, travel consortia, and other leisure distribution partners.
• Build strong relationships with decision-makers and booking influencers across allocated markets.
• Increase production from existing accounts while identifying and securing new business opportunities.
• Activate dormant accounts and expand each hotel's share of partner business.
• Negotiate static and dynamic agreements, allocations, release periods, and tactical offers within approved commercial parameters.
• Work closely with Revenue Management to optimise pricing, inventory availability, and need periods.
• Position each hotel effectively by matching its unique experiences, facilities, and location to the right customer segments.
• Cross-sell opportunities across the cluster to maximise revenue potential.
• Conduct sales calls, webinars, partner presentations, training sessions, site inspections, and familiarisation trips.
• Represent JA Resorts & Hotels at trade fairs, roadshows, sales missions, and industry networking events.
• Collaborate with Marketing on partner campaigns, promotional activity, product visibility, website content, and market initiatives.
• Monitor account production, room nights, revenue, ADR, cancellations, booking pace, and market performance.
• Provide market intelligence, competitor updates, and partner feedback to support commercial decision-making.
• Maintain accurate CRM records, account plans, activity reports, and sales forecasts.
• Refer group and event opportunities to the appropriate sales colleagues while maintaining ownership of partner relationships.

What Success Looks Like

You will be measured on:

• Leisure room revenue and room nights achieved against agreed targets.
• Growth of assigned source markets and key accounts.
• Revenue performance from new and reactivated accounts.
• Forward booking pace and partner conversion performance.
• Effectiveness of sales calls, trade events, campaigns, and familiarisation trips.
• Quality, consistency, and timeliness of account planning, reporting, and CRM management.

Who You Are

• An experienced hospitality sales professional with a strong background in leisure sales.
• Skilled at building trusted relationships with tour operators, wholesalers, travel agencies, and travel trade partners.
• Commercially minded with a strong understanding of revenue generation and account development.
• Confident when negotiating agreements and presenting to clients and industry partners.
• Organised, proactive, and highly focused on delivering results.
• Analytical and comfortable using production data to guide business decisions.
• A team player who collaborates effectively across Sales, Marketing, Revenue Management, Reservations, and Operations.

What You'll Bring

• Minimum 5+ years of hotel leisure sales experience with a proven record of growing accounts and market production.
• Experience working with international source markets and leisure distribution channels.
• Strong understanding of static and dynamic contracting, allotments, booking windows, tactical promotions, and leisure sales strategies.
• Established relationships with tour operators, wholesalers, travel agencies, and key travel trade partners.
• Excellent negotiation, presentation, networking, and relationship management skills.
• Strong commercial awareness covering rate strategy, distribution costs, and profitability.
• Experience using CRM systems, sales reporting tools, spreadsheets, and hotel commercial systems.
• Fluent business English; additional languages relevant to key source markets are advantageous.
• Hospitality, tourism, sales, or business qualifications preferred, with equivalent practical experience considered.
• Ability to work across both hotels and travel for partner visits, trade events, roadshows, and approved sales activities.
• UAE driving licence preferred.

The JA Personality

At JA, we're fresh in our thinking, warm in our approach, and real in every interaction. We believe in building genuine relationships, working collaboratively, and delivering exceptional results through our shared commitment to Giving Our All.