Channel Sales Executive

Caliberly; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

Caliberly is seeking a dynamic Channel Sales Executive to develop and manage relationships with channel partners, distributors, dealers, and resellers in the UAE. The role focuses on expanding market reach, driving sales through partner networks, and achieving targets.

The ideal candidate should have experience in channel sales, partner management, and business development, with strong negotiation and relationship-building skills.

Qualifications

• Bachelor’s degree in Business Administration, Sales, Marketing, or a related field.

Responsibilities

• Identify, onboard, and develop new channel partners, distributors, dealers, and resellers across assigned markets.
• Build and maintain strong relationships with existing channel partners to improve engagement, sales performance, and business retention.
• Regularly visit channel partners to understand their business requirements, address concerns, and identify growth opportunities.
• Develop partner-specific sales plans and strategies to increase product penetration and market coverage.
• Monitor partner performance against agreed sales targets and implement improvement plans where required.
• Ensure channel partners have the necessary product information, sales tools, and commercial support.
• Drive sales through established channel networks and achieve assigned revenue and volume targets.
• Identify new market opportunities, potential customers, and untapped business segments.
• Generate leads and convert prospective channel partners into active business accounts.
• Promote the company's products and solutions through partner networks and direct customer engagement.
• Develop and maintain a strong sales pipeline through regular prospecting, networking, and market visits.
• Prepare sales forecasts and implement strategies to achieve business growth objectives.
• Develop and execute channel sales strategies to strengthen market presence across assigned territories.
• Research market trends, customer requirements, competitor activities, and pricing developments.
• Identify opportunities to expand distribution networks and improve product availability.
• Map potential dealers, distributors, and business accounts to support territory expansion.
• Recommend suitable channel strategies based on market demand and competitive positioning.
• Maintain regular market visits to monitor product visibility, partner engagement, and sales activities.

Skills

Channel sales

Partner management

Negotiation

Relationship-building

Lead generation

Education

Bachelor's degree in Business Administration, Sales, Marketing, or a related field

Tools

MS Office

CRM systems

Job description

Job description

About the job Channel Sales ExecutiveJob Title – Channel Sales Executive

Location: Sharjah, UAE

About the Role

We are seeking a dynamic and results-oriented Channel Sales Executive to develop and manage relationships with channel partners, distributors, dealers, and resellers. The role will focus on expanding market reach, driving sales through partner networks, identifying new business opportunities, and ensuring consistent achievement of sales targets.

The ideal candidate should have experience in channel sales, partner management, and business development, with strong negotiation and relationship-building skills. The ability to identify potential partners, support their sales activities, and drive sustainable revenue growth will be essential.

Key Responsibilities

• Identify, onboard, and develop new channel partners, distributors, dealers, and resellers across assigned markets.
• Build and maintain strong relationships with existing channel partners to improve engagement, sales performance, and business retention.
• Regularly visit channel partners to understand their business requirements, address concerns, and identify growth opportunities.
• Develop partner-specific sales plans and strategies to increase product penetration and market coverage.
• Monitor partner performance against agreed sales targets and implement improvement plans where required.
• Ensure channel partners have the necessary product information, sales tools, and commercial support.

Sales & Business Development

• Drive sales through established channel networks and achieve assigned revenue and volume targets.
• Identify new market opportunities, potential customers, and untapped business segments.
• Generate leads and convert prospective channel partners into active business accounts.
• Promote the company's products and solutions through partner networks and direct customer engagement.
• Develop and maintain a strong sales pipeline through regular prospecting, networking, and market visits.
• Prepare sales forecasts and implement strategies to achieve business growth objectives.

Market Expansion & Territory Management

• Develop and execute channel sales strategies to strengthen market presence across assigned territories.
• Research market trends, customer requirements, competitor activities, and pricing developments.
• Identify opportunities to expand distribution networks and improve product availability.
• Map potential dealers, distributors, and business accounts to support territory expansion.
• Recommend suitable channel strategies based on market demand and competitive positioning.
• Maintain regular market visits to monitor product visibility, partner engagement, and sales activities.

Partner Support & Coordination

• Provide channel partners with product knowledge, sales guidance, promotional materials, and relevant training.
• Coordinate with internal teams to ensure timely responses to partner enquiries and customer requirements.
• Support partners in preparing quotations, proposals, and commercial offers.
• Resolve partner-related issues and elevate operational or commercial concerns when necessary.
• Coordinate with logistics, operations, finance, and customer service teams to ensure smooth order processing and delivery.
• Ensure partners are updated on new product launches, pricing changes, promotions, and business policies.

Sales Performance & Reporting

• Monitor sales performance, order volumes, revenue contribution, and partner productivity.
• Prepare regular sales reports, pipeline updates, territory reviews, and business forecasts.
• Track channel partner targets and identify gaps in performance.
• Maintain accurate records of customer interactions, sales activities, partner agreements, and business opportunities.
• Provide management with market feedback, competitor intelligence, and recommendations for improving channel performance.

Qualifications & Experience

• Bachelor's degree in Business Administration, Sales, Marketing, or a related field.
• 2–5 years of experience in channel sales, distributor management, dealer sales, or business development.
• Experience working with distributors, resellers, dealers, or other B2B channel partners.
• Strong understanding of channel sales strategies, territory development, and partner relationship management.
• Proven ability to achieve sales targets and develop new business opportunities.
• Experience in preparing quotations, sales proposals, forecasts, and commercial reports.
• Good knowledge of the UAE market and regional business environment.
• Proficiency in MS Office and CRM systems.
• Valid UAE driving licence will be an advantage.

Key Skills & Competencies

• Strong communication, presentation, and negotiation skills.
• Excellent relationship-building and partner management abilities.
• Business development and lead generation capabilities.
• Commercial awareness and understanding of sales performance metrics.
• Strong planning, territory management, and organizational skills.
• Ability to work independently and manage multiple partner relationships.
• Proactive, target-driven, and customer-focused approach.
• Strong problem-solving and coordination skills.

What We Offer

• Opportunity to develop and manage a growing channel partner network.
• Exposure to B2B sales and business development activities.
• Professional growth within a collaborative and performance-driven environment.
• Opportunities to contribute directly to business expansion and revenue growth.