Channel Marketing Manager, META

F5; Dubai; On-site; AED 90,000 - 130,000; Full time

Job summary

F5 is seeking a Channel Marketing Manager to lead regional channel marketing initiatives across the META region. The role involves planning, executing, and measuring campaigns with partners and distributors to drive demand and pipeline.

You'll partner with regional leaders to optimize MDF budgets, report on performance, and ensure alignment with regional and global marketing strategies. Fluency in Arabic and English is essential.

Qualifications

• Significant channel marketing experience in high-tech environments.
• Experience across META regions and multi-country coordination.
• Fluency in Arabic and English is essential; French/Turkish is a plus.

Responsibilities

• Design and execute regional channel marketing plans for META.
• Manage MDF budget and measure campaign impact.
• Collaborate with channel partners and internal teams.
• Report KPIs and conversions to leads/closed business.

Skills

Channel marketing

ABM programs

Campaign planning

Cross-functional collaboration

Budget management

Education

BA/BS in Marketing or Communications

Tools

Tableau

Marketo

Job description

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

The Channel Marketing Manager will be responsible for all aspects of channel marketing in the Middle East, Turkey, and Africa (META). This role will report to the Manager, EMEA Channel Marketing.

The successful candidate will facilitate the planning and execution of channel marketing activities, including strategic account engagement programs (ABM), events, seminars, and digital campaigns delivered both to and through F5’s partner and distributor community. The Channel Marketing Manager will also assist with local field campaigns and events where necessary, supporting the Field Marketing Manager, META to ensure a complete field and channel marketing plan for the region.

This role covers three distinct regions, each with unique channel landscapes and partner ecosystems, so an ability to strategise and remain focused is required. Close collaboration with channel leadership and their channel account managers is essential, whilst ensuring that the organisation’s strategic channel marketing imperatives are also met. The Channel Marketing Manager will work with the business on the collaboration of individual channel marketing plans with each channel account manager, listen to requirements and suggestions, and will share feedback to HQ marketing teams.

A key part of this role will be the management of the regional marketing development fund (MDF) budget and ensuring end-to-end visibility of local marketing results; reporting on program effectiveness and conversion to leads/closed business, and ensuring results metrics are tied to partner investment.

Roles And Responsibilities

The Channel Marketing Manager is a key contributor to the regional channel sales organisation, with complete responsibility for the design and implementation of the regional channel marketing plan and supporting programmes. It offers the candidate significant opportunity to work at a senior level in a cross functional challenging role across the region.

Key deliverables:

• Responsible for the creation, execution, and performance reporting of F5’s regional channel marketing plans, detailing key initiatives and joint marketing campaigns developed in collaboration with regional partners and distributors.
• Ownership of all planning discussions with marketing colleagues from regional partners; ensuring a thorough understanding of global campaigns-in-a-box and locally developed campaigns that can be leveraged across the region.
• Provide marketing support to channel sales leadership and team throughout the region.
• Understand the reporting processes within F5 and use data analytics to report on KPIs and marketing contribution to channel from partner activity and partner initiated opportunities.
• Close liaison with local finance and legal teams to ensure compliance with fiscal and legal requirements and appropriate and considered management of MDF budget.
• Manage Vistex MDF wallet loading and performance tracking.
• Participate as an active member in team meetings and activities.
• Responsible for upholding F5’s Business Code of Ethics and for promptly reporting violations of the Code or other company policies.
• Work alongside regional FMM and product specialist marketing teams where local language support is required to support region (:20% of focus).

Knowledge, skills and abilities:

• Significant experience and a proven track record in channel marketing: planning, reporting, and channel marketing development, preferably in a high-tech industry (Security and/or Networking/Applications technology experience).
• Experience working across multiple countries and cultures within the Middle East, Turkey, and Africa (META) is highly desirable.
• Fluency in Arabic and English is essential; proficiency in French or Turkish is a strong advantage.
• Proven record of working closely with channel sales teams and sales leadership.
• Budgeting responsibility; experience planning with both Opex and Contra MDF.
• Excellent written and oral communication skills.
• Strong ability to work cross-functionally and cross-regionally.
• First-class organisation liaison skills and strong project management skills.
• Good PC skills, particularly Microsoft Outlook, Word, Excel, and PowerPoint. An understanding of Tableau and Marketo would be valuable.

Qualifications:

• BA/BS degree in a relevant field (Marketing, Communications) or equivalent experience preferred.

Physical demands and work environment:

• Duties are performed in a normal office environment while sitting at a desk or computer table. Duties require the ability to utilise a computer, communicate over the telephone, and read printed material.
• Duties may require being on call periodically and working outside normal working hours (evenings and weekends).

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Diversity Statement

F5 is an equal opportunity employer and strongly supports diversity in the workplace.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting [e-mail].