Category Marketing Manager

Reliance Career Opportunities; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Reliance Career Opportunities in Dubai is seeking a Category Marketing Manager for an FMCG client in the edible oil and fats sector. You will develop yearly marketing activity plans, drive category equity, awareness and off-take, and manage the P&L to maximize profitability.

The ideal candidate has a Bachelor's in Marketing and 3–5 years of brand management experience, with knowledge of trade marketing and FMCG sales.

Qualifications

• Bachelor's degree in Marketing.
• 3–5 years of experience in brand management.
• Experience with trade marketing and FMCG sales is preferred.

Responsibilities

• Responsible for the overall performance of categories, equity, distribution & sales; responsibility for the P&L of the categories.
• Market analysis and product launches.
• Monitoring the marketing activities performance and measuring the success of campaigns.
• Developing reports.
• Developing consumer packaging and promotional packaging.
• Managing category budgets.
• Organizing events such as product launches, exhibitions and product shoots.

Skills

Analytical skills

Trends & customer insights

Creativity

Budget management

Communication skills

Market research

Time & project management

Strategic thinking

Education

Bachelor's degree in Marketing

Job description

About the job Category Marketing Manager

We are looking for a Category Marketing Manger for one of our FMCG clients (Edible Oil & Fats (Olive Oil, Vegetable Oil, Ghee, Butter, etc.) based out of Dubai

Job Description:

Manage the categories efficiently through a well-developed marketing plan leading to an increase in volume value and profitability. Develop the yearly marketing activity plans for the categories. Manage the P&L of the categories. Be the right brand ambassador who drives equity, awareness and off-take.

Education & Experience:

Bachelor's Degree in Marketing

3-5 years of experience in brand management, marketing, preferably with trade marketing and sales knowledge in FMCG

Skills and Competencies

• Analytical skills and attention to detail
• An understanding of trends and an ability to respond to customers' wishes
• Creativity and an ability to produce innovative and original ideas
• The ability to manage and allocate budgets
• Written and verbal communication skills
• Experience with and an understanding of market research
• Time and project management skills, including the ability to work on multiple projects at the same time
• An ability to think strategically and come up with campaigns

Responsibilities

• Responsible for the overall performance of categories, equity, distribution & sales Responsibility for the P&L of the categories
• Market analysis and product launches
• Monitoring the marketing activities performance and measuring the success of campaigns.
• Developing reports
• Developing consumer packaging and promotional packaging
• Managing category budgets
• Organizing events such as product launches, exhibitions and product shoot