Category Marketing Senior Analyst - Regional Office

MBRF; Dubai; On-site; AED 223,000 - 335,000; Full time

Benefits offered by this job

Competitive compensation

Benefits package

Job summary

MBRF is seeking a Category Management Analyst to drive profitable growth across designated categories in the MENA region. The role acts as the primary bridge between market opportunities, category performance, and business execution, shaping strategies, pipelines, and innovative opportunities in collaboration with Marketing and Innovation teams.

You will manage the 360° performance metrics, partner with Trade Marketing and Commercial to implement plans, and stay ahead of market dynamics to seize

Qualifications

• Bachelor's degree in Business Administration, Marketing, Economics or related field; MBA or Master's degree preferred.
• Fluent in English; Arabic a plus.
• Minimum 3 years of FMCG experience in Category Management, Marketing, Business Analytics, Commercial Planning or related functions.
• Strong experience in market analysis, category performance management, and business planning.
• Proven ability to analyze business performance, market intelligence, and category trends to support strategic decision-making.
• Experience working cross-functionally with Commercial, Finance, Supply Chain, Marketing and Operations teams.
• Advanced analytical, reporting and presentation skills.

Responsibilities

• Drive profitable and sustainable growth of assigned categories across MENA as the key integrator between opportunities, performance and execution.
• Develop category strategies translating priorities into regional action plans and BRF processes such as PO, Cycle and Mobile.
• Own 360° category performance—diagnose KPIs like volume, revenue, market share and margins to identify opportunities.
• Manage the Category P&L, tracking deviations and opportunities across key drivers.
• Monitor market and competitive dynamics to anticipate opportunities.
• Identify white spaces and growth platforms in segments, channels and formats.
• Lead portfolio and assortment recommendations including SKUs and product mix optimization.
• Define category pipelines and innovation opportunities in partnership with Marketing and Innovation.
• Lead category agenda for launches and renovations, aligning consumer opportunity plus feasibility and plans.
• Partner with Trade Marketing and Commercial teams to translate strategy into actionable trade plans.

Skills

Category management

Market analysis

Cross-functional collaboration

Analytical skills

Strategic thinking

Education

Bachelor's degree in Business Administration/Marketing/Economics

MBA or Master's degree (preferred)

Job description

How about building your career at one of the world’s largest food companies? Come work at MBRF, a company present in the lives of thousands of families around the world. From the simplest moments to the most special ones, we nourish life through quality, innovation, and the people who make everything happen.

What will you be doing at MBRF?

• The Category Management Analyst will be responsible for driving profitable and sustainable growth of assigned categories across MENA, acting as the key integrator between market opportunities, category performance and business execution.
• Develop category strategies that deliver sustainable and profitable growth, translating strategic priorities into clear regional action plans and BRF planning processes such as PO, Cycle and Mobile.
• Own the 360° category performance diagnosis, connecting volume, revenue, consumption, market share, distribution, pricing, margin, P&L, inventory and other relevant KPIs to identify root causes and growth opportunities.
• Actively manage the Category P&L, identifying deviations and opportunities across volume, price, mix, COGS, trade investment, margins and other value drivers, including value engineering initiatives.
• Monitor market, consumer and competitive dynamics, connecting category performance with macro trends, shopper behavior, competitor activity and emerging consumption occasions to anticipate opportunities.
• Identify category white spaces and growth platforms, using internal and external data to define opportunities in segments, price tiers, channels, occasions, pack formats and consumer needs where BRF can win.
• Lead portfolio and assortment recommendations, including Must Stock Lists, SKU rationalization, product mix, distribution priorities and recommendations to improve availability and maximize category productivity.
• Define category pipelines and innovation opportunities, translating white spaces, market trends and consumer needs into clear opportunities for new products and product improvements, in partnership with Marketing and Innovation.
• Lead the category agenda for new launches and renovation of existing products, ensuring alignment between consumer opportunity, portfolio strategy, business case, supply feasibility, pricing, distribution and commercial plans.
• Partner with Trade Marketing and Commercial teams to translate category strategy into trade plans, channel priorities, distribution targets, promotional priorities and customer-specific actions.
• Act as an entrepreneurial category owner, proactively bringing new ideas, challenging assumptions and mobilizing cross-functional teams to capture opportunities and solve business problems.

What kind of profile are we looking for?

• Bachelor's degree in Business Administration, Marketing, Economics, or a related field; MBA or Master's degree is preferred.
• Fluent in English; Arabic is considered an advantage.
• Minimum 3 years of experience within the FMCG industry, preferably in Category Management, Marketing, Business Analytics, Commercial Planning, or related functions.
• Strong experience in market analysis, category performance management, and business planning.
• Proven ability to analyze business performance, market intelligence, and category trends to support strategic decision-making.
• Experience working cross-functionally with Commercial, Finance, Supply Chain, Marketing, and Operations teams.
• Advanced analytical, reporting, and presentation skills.

What competencies are key to this role?

• Strong business acumen with the ability to connect category performance to broader business results.
• Excellent analytical and problem-solving capabilities.
• Strong stakeholder management and influencing skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Project management and execution excellence.
• Entrepreneurial mindset with a proactive and results-driven approach.
• Strong collaboration skills and ability to work effectively across regional teams.
• Willingness to travel as required.

What can you expect from MBRF?

• Being part of a global, collaborative and dynamic working environment.
• Strong corporate culture with commitments to customers, employees and the communities we serve.
• Vertical, horizontal and cross-functional growth opportunities.
• Competitive compensation and benefits package.