Key Responsibilities:
Market Access, Lead Generation & Bid Management
- Build access to new clients, consultants, brands, developers and tenders within the premium interior fit-out and customized joinery segments.
- Develop a strong network and generate qualified leads through direct market engagement, referrals, industry relationships and strategic partnerships.
- Own bid management for luxury tenders, including documentation, clarifications, submissions, follow-ups and coordination across stakeholders.
- Maintain active market intelligence on upcoming projects, client priorities, competitor activity and changing commercial conditions.
- Partner with the marketing team to improve lead generation and targeting through LinkedIn, Instagram and other relevant channels.
Pipeline Ownership & Revenue Delivery
- Build and maintain a visible, qualified and realistic opportunity pipeline through CRM, with clear stage ownership, next actions, values and timelines.
- Deliver a booking target of AED 20 million in Y1 Sales & Commercial Acumen
- Present ABRA’s capabilities, solutions and value proposition with strong business knowledge and a clear understanding of client requirements.
- Influence customer decisions and negotiate commercial contracts, scope, pricing, payment terms and risk provisions within agreed authority levels.
- Build strong win strategies and manage the end-to-end sales process from opportunity qualification to award.
- Provide clear feedback on the realism of targets, market conditions, pricing expectations and required commercial support.
- Develop and master the ABRA way of selling, ensuring consistency in client engagement and internal decision-making.
Cross-Functional Alignment & Sales-to-Delivery Handover
- Work closely with Estimation, Costing, Projects, Operations, Design and Production to ensure the opportunities being sold are technically and commercially deliverable. ABRA VM&SD | Job Description
- Validate scope, cost, timelines, risks and capacity before committing to clients.
- Lead structured sales-to-delivery handovers with complete documentation, assumptions, commercial terms, client commitments and key risks.
- Remain engaged through execution where commercial support, client alignment or collection follow-up is required.
Team Leadership, Systems & Governance
- Set independent targets, activity measures and review cadences for the Business Development team.
- Lead the Business Development Coordinators and Junior Business Development team by defining responsibilities, reviewing pipeline activity and ensuring disciplined follow-through.
- Build and maintain sales systems, SOPs, reporting rhythms, dashboards and governance that allow the function to operate independently.
- Own the recruitment, onboarding, retention, development and performance management of additional team members as targets increase in subsequent years.
- Ensure all activities, pipeline updates, client interactions and reports are accurately maintained in CRM.
Qualifications & Experience:
- Bachelor’s degree in Business Administration, Marketing, Engineering, Architecture or a related discipline.
- 8-10+ years of progressive business development or sales experience, including leadership responsibility.
- Demonstrated success in premium interior fit-out, luxury retail, bespoke joinery, construction, contracting or project-based B2B sales.
- Established UAE market network and experience handling large-value tenders and commercial negotiations.
- Proven experience leading teams and building an independent business development function.
- Strong working knowledge of CRM systems, reporting tools and MS Office.
Skills
Key Skills and Competencies:
- Strong business development and sales leadership capability within luxury retail fit-out, interior contracting, bespoke joinery or closely related sectors.
- Excellent market access, networking, lead generation and relationship-building skills.
- Proven ability to build and manage a high-value sales pipeline and convert complex opportunities.
- Strong bid management, presentation, influencing, negotiation and commercial contracting capability.
- Ability to assess opportunity quality, delivery feasibility, margin, risk and cash-flow implications.
- Capability to build systems, SOPs, reporting cadences, CRM discipline and performance measures.
- Strong team leadership, coaching and cross-functional collaboration skills.
- High level of ownership, commercial judgement and executive communication.