Brand Strategy Lead - Retail & Market Growth

Ultiwise Consult; Dubai; On-site; AED 300,000 - 700,000; Full time

Job summary

Zohorecruit in Dubai, United Arab Emirates, is seeking a Brand Manager to shape and elevate the brand image of its products. The role involves market research, performance analysis, and leading strategic brand initiatives to meet consumer needs and drive market success.

Responsibilities include defining brand positioning, developing campaigns, coordinating with brands on product development, and monitoring KPIs to drive ROI.

Qualifications

• Bachelor’s degree in business administration or marketing.
• MBA preferred.
• 8-10 years in Retail Brand Management with a proven track record of leading brand strategy.

Responsibilities

• Define and communicate brand positioning, value proposition, and messaging across the portfolio.
• Develop and implement innovative marketing campaigns to enhance brand visibility.
• Oversee store management, staffing, and customer service standards.
• Monitor brand performance metrics and analyze KPIs.
• Collaborate with brands to inform product development and lifecycle management.

Skills

Brand management

Leadership

Data analytics

Excel

Education

Bachelor's degree in business administration/marketing

MBA preferred

Job description

Zohorecruit in Dubai, United Arab Emirates, is seeking a Brand Manager to shape and elevate the brand image of its products. The role involves market research, performance analysis, and leading strategic brand initiatives to meet consumer needs and drive market success.

Responsibilities include defining brand positioning, developing campaigns, coordinating with brands on product development, and monitoring KPIs to drive ROI.