Brand Strategy Lead - Growth & Campaigns (Dubai)

NTS Group; United Arab Emirates; On-site; AED 250,000 - 350,000; Full time

Job summary

A leading recruitment firm is partnering with a UAE-based consumer company to recruit a Senior Brand Manager based in Dubai. This exciting position involves developing brand strategy, leading integrated marketing initiatives, and executing campaigns in a competitive market. Candidates should have 6-8 years of experience in brand management, preferably in FMCG, coupled with strong leadership skills and insights into the UAE market.

Qualifications

• 6–8 years’ experience in brand management within the consumer goods sector.
• Proven track record in successful marketing campaigns.
• Experience in the UAE or GCC market is preferred.

Responsibilities

• Develop and execute brand plans to strengthen market positioning.
• Lead integrated marketing campaigns across channels.
• Manage the full brand lifecycle from innovation to market execution.

Skills

Leadership and stakeholder management

Commercial acumen

Market analysis

Integrated marketing campaigns

Education

Bachelor’s degree in Marketing, Business, or related field

Master’s degree (preferred)

Job description

A leading recruitment firm is partnering with a UAE-based consumer company to recruit a Senior Brand Manager based in Dubai. This exciting position involves developing brand strategy, leading integrated marketing initiatives, and executing campaigns in a competitive market. Candidates should have 6-8 years of experience in brand management, preferably in FMCG, coupled with strong leadership skills and insights into the UAE market.