Brand Identity Lead — Strategic Designer (Project-Based)

Bukhash Brothers

Dubai

On-site

AED 200,880 - 334,800

Full time

14 days+

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Job summary

Bukhash Brothers in Dubai seeks a Brand Designer to lead branding and rebranding from strategy through final implementation. You will translate market insight into visual systems, create distinctive identities, and ensure consistency across touchpoints from logos to packaging and digital assets.

You will collaborate with clients in brand workshops, develop logo systems, typography, colour palettes, and brand guidelines, and guide applications across stationery, signage, and marketing collateral

Qualifications

Strong portfolio showcasing branding, logo design, and complete visual identity systems.
Excellent understanding of branding principles, typography, colour theory, layout, and visual systems.
Strong conceptual thinking with the ability to connect strategy to design.
Proficiency in Adobe Illustrator, Photoshop, and InDesign.
Strong attention to detail and commitment to high-quality craft.
Ability to manage multiple branding projects simultaneously and meet deadlines.
Agency experience is preferred.
Experience with motion design, AI tools, or web design is an advantage.

Responsibilities

Participate in client discovery sessions and brand workshops.
Contribute to brand positioning, personality, values, messaging, and creative direction.
Translate research and strategy into clear creative concepts and visual directions.
Lead branding and rebranding projects from concept through to final delivery.
Develop logo systems, typography, colour palettes, iconography, graphic elements, imagery direction, and supporting visual assets.
Explore and present multiple creative directions with clear rationale.
Ensure every identity is distinctive, scalable, and aligned with the brand strategy.
Design key brand touchpoints including stationery, packaging, signage, digital assets, merchandise, presentations, social media templates, and marketing collateral where required.
Produce high-quality mockups that demonstrate how the identity comes to life across different applications.
Maintain visual consistency across every brand touchpoint.
Develop comprehensive brand guidelines covering logo usage, typography, colour systems, imagery, layout principles, graphic devices, tone of visual communication, and application examples.
Ensure all final assets are organised, editable, and ready for client handover.