Brand Strategy Analyst - Data-Driven & Creative

Mastercard; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Mastercard seeks a Creative Strategy Analyst to translate consumer and cultural insights into strategic recommendations. You will work with creative teams and clients on brand positioning, strategy, and end-to-end campaigns.

Responsibilities include developing briefs, conducting primary and secondary research, and contributing to presentations and client deliverables. A background in marketing, strong storytelling, and collaboration across teams are essential.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Psychology, Sociology, or a related field.
• Strong research and analytical skills with the ability to translate data into strategic recommendations.
• Experience developing brand and communication strategies across multiple clients and categories.
• Excellent presentation and storytelling abilities for client deliverables.

Responsibilities

• Support the development of brand, creative, and communication strategies for clients using insights.
• Contribute to briefs, presentations, and client deliverables.
• Conduct research to identify trends, audience behavior, and competitive dynamics.
• Analyze findings and translate insights into strategic recommendations.
• Stay informed of marketing trends to keep strategies relevant and impactful.
• Participate in ideation sessions for major client projects.
• Manage multiple briefs and projects concurrently.

Skills

Brand strategy

Research & analytics

Presentation storytelling

Cross-functional collaboration

English proficiency

Cultural trend analysis

Education

Bachelor's degree in Marketing or related field

Job description

Mastercard seeks a Creative Strategy Analyst to translate consumer and cultural insights into strategic recommendations. You will work with creative teams and clients on brand positioning, strategy, and end-to-end campaigns.

Responsibilities include developing briefs, conducting primary and secondary research, and contributing to presentations and client deliverables. A background in marketing, strong storytelling, and collaboration across teams are essential.