Senior Copywriter – Global Campaigns & Brand Storytelling

Mastercard; Dubai; On-site; AED 180,000 - 360,000; Full time

Job summary

Mastercard Advisors Creative Desk seeks a Copywriter to bring brands to life through powerful ideas and storytelling across a portfolio of clients. You will work closely with strategists, designers, and clients to shape integrated campaigns from concept to execution.

With 5+ years in leading advertising agencies, you will craft messaging for digital, social, video, CRM, web, and print, while maintaining high standards of craft and accuracy.

Qualifications

• 5+ years of copywriting experience in leading advertising agencies.
• Strong writing and storytelling across multiple channels.
• Ability to adapt tone for different audiences and platforms.
• Experience developing integrated campaigns across digital, social, video, CRM, web, and print.
• Attention to detail and commitment to creative excellence.
• Arabic language is considered an advantage.

Responsibilities

• Develop compelling copy and creative ideas across TV, video, digital, social, CRM, display advertising, and print.
• Contribute to the development of integrated campaigns and content from concept through execution.
• Partner closely with designers, strategists, and other creatives to deliver impactful work.
• Ensure all work meets high standards of creativity, craft, accuracy, and attention to detail.
• Present creative work clearly and confidently in internal reviews and client meetings.
• Manage multiple projects simultaneously in a fast-paced environment.
• Proactively contribute new ideas and creative approaches that help solve client challenges.
• Stay informed of cultural, consumer, marketing, and creative trends to identify opportunities.

Skills

Copywriting

Storytelling

Campaign development

Team collaboration

English proficiency

Education

Bachelor's degree or equivalent in a relevant field

Job description

Mastercard Advisors Creative Desk seeks a Copywriter to bring brands to life through powerful ideas and storytelling across a portfolio of clients. You will work closely with strategists, designers, and clients to shape integrated campaigns from concept to execution.

With 5+ years in leading advertising agencies, you will craft messaging for digital, social, video, CRM, web, and print, while maintaining high standards of craft and accuracy.