Brand Marketing Manager - Snacks

Agthia Group PJSC; Dubai; On-site; AED 335,000 - 614,000; Full time

Job summary

Agthia Group’s Snacks division seeks an experienced Brand Marketing Manager to own end-to-end brand strategy, consumer insights, and product launches across the UAE. You will collaborate with cross-functional teams and external partners to translate business goals into impactful marketing initiatives that deliver measurable growth.

The role requires a proven FMCG track record, 10+ years in brand management, strong P&L sense, and leadership across digital, retail, and trade channels.

Qualifications

• 10+ years of brand management experience in FMCG.
• Snacks product experience is a plus.
• Proven track record of developing successful brand strategies and large-scale campaigns.
• Strong commercial acumen with budgets, performance data, and P&L influence.
• Excellent stakeholder management, communication, and leadership across functions and markets.

Responsibilities

• Develop and execute brand strategies to drive growth and strengthen market positioning.
• Lead integrated marketing campaigns across digital, retail, and trade channels with measurable impact.
• Drive product innovation and launches from concept to commercialization.
• Manage external agencies and stakeholders for top-tier creative and media.
• Own brand budgets and monitor metrics to optimize ROI and profitability.

Skills

Brand strategy

Campaign management

Stakeholder management

Budget management

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Job description

Join Agthia Group's Snacks business, a fast-growing FMCG portfolio focused on delivering innovative, high-quality food products to consumers across the region and beyond. As part of a dynamic and ambitious organization, you'll play a key role in shaping brands, driving innovation, and delivering sustainable business growth in a competitive marketplace.

About the Role

We are looking for an experienced Brand Marketing Manager to lead the development and execution of brand strategies that accelerate growth and strengthen market presence. This role will own the end-to-end brand agenda, from consumer insights and innovation to campaign execution and commercial performance.

The successful candidate will work closely with cross-functional teams and external partners to translate business objectives into impactful marketing initiatives, ensuring consistent brand delivery and measurable results.

Key Responsibilities

• Develop and execute brand strategies that drive growth, strengthen market positioning, and deliver against business objectives.
• Lead integrated marketing campaigns across digital, retail, and trade channels, ensuring strong execution and measurable business impact.
• Drive product innovation and new product launches, partnering with cross-functional teams from concept through commercialization.
• Manage external agencies and key stakeholders to deliver best-in-class creative, media, and consumer engagement initiatives.
• Own brand budgets, monitor performance metrics, and optimize marketing investments to maximize ROI and profitability.

What We're Looking For

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 10+ years of brand management experience within FMCG. Snacks product experience is a plus.
• Proven track record of developing successful brand strategies, executing large-scale campaigns, and driving business growth.
• Strong commercial acumen with experience managing budgets, analyzing performance data, and influencing P&L outcomes.
• Excellent stakeholder management, communication, and leadership skills, with the ability to collaborate effectively across functions and markets.
• Experience in the UAE market is essential, while regional or international market exposure is highly desirable.
• Passion for consumer insights, innovation, and building brands that create meaningful impact and sustainable growth.