Brand Growth Lead, FMCG Snacks (UAE)

Agthia Group PJSC; Dubai; On-site; AED 335,000 - 614,000; Full time

Job summary

Agthia Group’s Snacks division seeks an experienced Brand Marketing Manager to own end-to-end brand strategy, consumer insights, and product launches across the UAE. You will collaborate with cross-functional teams and external partners to translate business goals into impactful marketing initiatives that deliver measurable growth.

The role requires a proven FMCG track record, 10+ years in brand management, strong P&L sense, and leadership across digital, retail, and trade channels.

Qualifications

• 10+ years of brand management experience in FMCG.
• Snacks product experience is a plus.
• Proven track record of developing successful brand strategies and large-scale campaigns.
• Strong commercial acumen with budgets, performance data, and P&L influence.
• Excellent stakeholder management, communication, and leadership across functions and markets.

Responsibilities

• Develop and execute brand strategies to drive growth and strengthen market positioning.
• Lead integrated marketing campaigns across digital, retail, and trade channels with measurable impact.
• Drive product innovation and launches from concept to commercialization.
• Manage external agencies and stakeholders for top-tier creative and media.
• Own brand budgets and monitor metrics to optimize ROI and profitability.

Skills

Brand strategy

Campaign management

Stakeholder management

Budget management

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Job description

Agthia Group’s Snacks division seeks an experienced Brand Marketing Manager to own end-to-end brand strategy, consumer insights, and product launches across the UAE. You will collaborate with cross-functional teams and external partners to translate business goals into impactful marketing initiatives that deliver measurable growth.

The role requires a proven FMCG track record, 10+ years in brand management, strong P&L sense, and leadership across digital, retail, and trade channels.