Brand Marketing Manager

Confidential; Abu Dhabi; On-site; AED 320,000 - 520,000; Full time

Job summary

Confidential in Abu Dhabi is seeking an experienced Brand Marketing Manager to lead brand development, integrated campaigns, and go-to-market strategies. You will strengthen brand positioning, deliver high-impact initiatives, and leverage AI-powered marketing technologies to drive engagement and growth.

The role requires a balance of creativity and data-driven decision making, with collaboration across cross-functional teams to ensure consistent brand experiences and measurable ROI.

Qualifications

• 7–10 years of experience in brand or integrated marketing.
• Proven ability to develop and execute brand strategies.
• Strong track record with multi-channel campaigns.
• Experience with AI-powered marketing solutions.
• Candidates with experience in UK/European markets are encouraged to apply.

Responsibilities

• Develop and execute brand strategy to strengthen market positioning.
• Plan and manage integrated multi-channel marketing campaigns.
• Lead product go-to-market initiatives from planning through execution.
• Utilize AI-driven marketing tools to improve campaign performance and customer engagement.
• Measure marketing ROI and optimize campaigns using performance data.
• Create executive-level messaging and support strategic content development.
• Collaborate with cross-functional teams to deliver consistent brand experiences.
• Analyze campaign results and provide actionable insights for continuous improvement.

Skills

Brand marketing

Campaign marketing

Integrated marketing

Go-to-market planning

AI marketing

Education

Bachelor's degree in Marketing or related field

Tools

AI marketing tools

Job description

A leading technology company is seeking an experienced Brand Marketing Manager to join its team in Abu Dhabi. This opportunity is ideal for a marketing professional with a proven track record in brand development, integrated marketing campaigns, and product go-to-market strategies.

The successful candidate will be responsible for strengthening brand positioning, delivering high-impact marketing initiatives, and leveraging AI-powered marketing technologies to improve customer engagement, campaign performance, and business growth. The role requires a balance of creativity, strategic thinking, and data-driven decision-making.

Key Responsibilities

• Develop and execute brand strategy to strengthen market positioning.
• Plan and manage integrated multi-channel marketing campaigns.
• Lead product go-to-market initiatives from planning through execution.
• Utilize AI-driven marketing tools to improve campaign performance and customer engagement.
• Measure marketing ROI and optimize campaigns using performance data.
• Create executive-level messaging and support strategic content development.
• Collaborate with cross-functional teams to deliver consistent brand experiences.
• Analyze campaign results and provide actionable insights for continuous improvement.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• 7–10 years of experience in brand marketing, campaign marketing, or integrated marketing.
• Proven experience developing and executing brand strategies.
• Strong expertise in integrated multi-channel marketing campaigns.
• Hands-on experience with product go-to-market planning and execution.
• Knowledge of AI-powered marketing solutions and marketing technologies.
• Strong analytical skills with experience measuring marketing ROI and campaign performance.
• Excellent communication and executive-level content development abilities.
• Strong knowledge of:
  • Brand strategy and governance.
  • AI-driven marketing and innovation.
  • Marketing analytics, performance optimization, and customer engagement.
• Candidates with experience working within the UK or European markets are encouraged to apply.