Brand Marketing Leader — AI-Driven GTM & Growth

applydubaijob.com; Dubai; On-site; AED 312,000 - 446,000; Full time

Job summary

Confidential (Recruitment via Hays) in Abu Dhabi is seeking an experienced Brand Marketing Manager to join its technology team. You will develop and execute brand strategies, lead integrated campaigns, and drive product go-to-market initiatives.

The role emphasizes leveraging AI-powered marketing tools, measuring ROI, and delivering data-driven insights to boost customer engagement and business growth across multi-channel programs.

Qualifications

• 7–10 years of brand marketing, campaign marketing or integrated marketing experience.
• Experience developing and executing brand strategies.
• Experience in UK or European markets is encouraged.

Responsibilities

• Develop and execute brand strategy to strengthen market positioning.
• Plan and manage integrated multi-channel marketing campaigns.
• Lead product go-to-market initiatives from planning through execution.
• Utilize AI-driven marketing tools to improve campaign performance and customer engagement.
• Measure marketing ROI and optimize campaigns using performance data.
• Create executive-level messaging and support strategic content development.
• Collaborate with cross-functional teams to deliver consistent brand experiences.
• Analyze campaign results and provide actionable insights for continuous improvement.

Skills

Brand marketing

Integrated marketing campaigns

Product go-to-market planning

AI-powered marketing tools

Marketing ROI & performance analytics

Education

Bachelor's Degree in Marketing or related field

Tools

AI marketing tools

Job description

Confidential (Recruitment via Hays) in Abu Dhabi is seeking an experienced Brand Marketing Manager to join its technology team. You will develop and execute brand strategies, lead integrated campaigns, and drive product go-to-market initiatives.

The role emphasizes leveraging AI-powered marketing tools, measuring ROI, and delivering data-driven insights to boost customer engagement and business growth across multi-channel programs.