Brand Marketing Lead: AI-Driven Growth & GTM

Confidential; Abu Dhabi; On-site; AED 320,000 - 520,000; Full time

Job summary

Confidential in Abu Dhabi is seeking an experienced Brand Marketing Manager to lead brand development, integrated campaigns, and go-to-market strategies. You will strengthen brand positioning, deliver high-impact initiatives, and leverage AI-powered marketing technologies to drive engagement and growth.

The role requires a balance of creativity and data-driven decision making, with collaboration across cross-functional teams to ensure consistent brand experiences and measurable ROI.

Qualifications

• 7–10 years of experience in brand or integrated marketing.
• Proven ability to develop and execute brand strategies.
• Strong track record with multi-channel campaigns.
• Experience with AI-powered marketing solutions.
• Candidates with experience in UK/European markets are encouraged to apply.

Responsibilities

• Develop and execute brand strategy to strengthen market positioning.
• Plan and manage integrated multi-channel marketing campaigns.
• Lead product go-to-market initiatives from planning through execution.
• Utilize AI-driven marketing tools to improve campaign performance and customer engagement.
• Measure marketing ROI and optimize campaigns using performance data.
• Create executive-level messaging and support strategic content development.
• Collaborate with cross-functional teams to deliver consistent brand experiences.
• Analyze campaign results and provide actionable insights for continuous improvement.

Skills

Brand marketing

Campaign marketing

Integrated marketing

Go-to-market planning

AI marketing

Education

Bachelor's degree in Marketing or related field

Tools

AI marketing tools

Job description

Confidential in Abu Dhabi is seeking an experienced Brand Marketing Manager to lead brand development, integrated campaigns, and go-to-market strategies. You will strengthen brand positioning, deliver high-impact initiatives, and leverage AI-powered marketing technologies to drive engagement and growth.

The role requires a balance of creativity and data-driven decision making, with collaboration across cross-functional teams to ensure consistent brand experiences and measurable ROI.