Marketing Lead

Client of Salt; Dubai; On-site; AED 250,000 - 420,000; Full time

Job summary

Client of Salt is seeking a Marketing Lead in Dubai to build and run marketing across brand, product marketing, demand generation, content and partnerships. You will turn complex AI enterprise technology into a clear business story and generate qualified opportunities.

This is a hands-on role with priorities, copywriting, campaigns and measurement expected. You will own the marketing strategy, messaging, campaigns and external visibility, collaborating with founders, sales and product teams to

Qualifications

• Experience owning marketing for a B2B technology company, ideally in AI or enterprise software.
• Track record turning marketing activity into qualified sales opportunities.
• Strong product marketing skills and ability to explain technical products in clear business language.
• Excellent English writing and editorial judgment.
• Practical experience with content, campaigns, CRM tools and marketing analytics.

Responsibilities

• Own the marketing strategy, calendar and budget, aligning activities with business priorities.
• Develop positioning and messaging for products, starting with retail, logistics and warehousing.
• Lead the website, brand and sales materials to maintain a clear, consistent story.
• Build campaigns combining content, events and partner activity.
• Turn deployments into case studies, demos and industry materials.
• Manage visibility through LinkedIn, media relations, speaking opportunities and awards.
• Collaborate with events and enablement for conferences, webinars and educational programs.
• Establish lead handoffs with sales and track pipeline conversion and CAC.

Skills

B2B marketing

Content marketing

Campaign management

Messaging & positioning

English writing

CRM tools

Marketing analytics

Budget management

Education

Bachelor's in Marketing/Business

Tools

CRM tools

Content management systems

Marketing analytics tools

Job description

Our client builds applied AI that large organisations run in production every day spanning conversational voice AI AI assistants that work inside enterprise systems and computer vision that monitors physical operations at scale They serve large enterprise and public-sector customers across several regulated industries What sets them apart is control their AI can run on customer-owned infrastructure so sensitive data never has to leave the organisation They re growing quickly in their home region with international expansion ahead

About the Role

We re looking for a Marketing Lead to build and run marketing across brand product marketing demand generation content and partnerships You ll work closely with the founders sales and product teams to turn complex technology into a clear commercial story and generate qualified opportunities This is a hands-on role you should be comfortable setting priorities writing copy launching campaigns and measuring results

What You'll Do

• Own the marketing strategy calendar and budget connecting activities to business priorities
• Develop positioning and messaging for the company s products with an initial focus on retail logistics and warehousing
• Lead the website brand and sales materials keeping the story clear and consistent
• Build targeted campaigns that combine content outreach events and partner activity
• Turn customer deployments into case studies demos and industry-specific materials
• Manage company and founder visibility through LinkedIn media relations speaking opportunities and awards
• Work with the internal events and enablement teams on conferences executive roundtables webinars and educational programs
• Establish clear lead handoffs with sales and track qualified pipeline conversion and acquisition costs
• Manage external writers designers and agencies where needed

What You Bring

• Experience owning marketing for a B2B technology company, ideally in AI, enterprise software or a related field
• A track record of turning marketing activity into qualified sales opportunities
• Strong product marketing skills and the ability to explain technical products in clear business language
• Excellent English writing and editorial judgment
• Practical experience with content, campaigns, CRM tools and marketing analytics
• The ability to prioritize, manage budgets and deliver with a small team
• Confidence working directly with founders, technical experts and enterprise sales teams
• Experience in the Middle East region, enterprise buying cycles and partner marketing would be an advantage