Brand Marketing Executive

GMG; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

GMG is seeking a marketing professional to oversee omni-channel activities across events, PR, social media and corporate communications for a portfolio of sports brands in the UAE. You will work with the marketing team to maximize brand exposure and drive ROI.

You will coordinate with product and brand teams, agencies, and influencers, executing social calendars within brand guidelines and monitoring budgets. A strong MS Office skill set is required.

Qualifications

• Experience in coordinating omni-channel marketing activations.
• Ability to plan and execute social media calendars and campaigns.

Responsibilities

• Develop omni channel activation plan and drive implementation to maximize brand exposure.
• Prepare regular ROI reports and monitor competitor activities and market trends.
• Create and manage periodic communication summaries of all activities.
• Identify activation opportunities across channels and propose innovative solutions.
• Coordinate with internal teams and external agencies/influencers.
• Execute approved social media calendars aligned with brand guidelines.
• Draft briefs for content creation and liaise with content creators.
• Track marketing expenses and report budget expenditure.

Skills

Social media management

Content planning

Vendor management

Creative problem-solving

Tools

MS Office

Job description

Who we are:

GMG is a global well-being company retailing distributing and manufacturing a portfolio of leading international and home-grown brands across sport everyday goods health and beauty properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years GMG is a valued partner of choice for the worlds most successful and respected brands in the well-being sector. Working across the Middle East North Africa and Asia GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports Dropkick Supercare Pharmacy Farm Fresh Klassic and international brands like Nike Columbia Converse Timberland Vans Mama Sitas and McCain.

What youll be doing:

The role holder is responsible for ensuring effective implementation of Marketing activities across the relevant focus area: Events PR social media Corporate Communication etc. to support the marketing strategy and objectives for the portfolio of diverse Sports brands.

Job Description:

• Work cohesively with all members of the marketing team to create an omni channel activation plan and drive implementation to maximize brand exposure.
• Assists the function to prepare regular reports and analysis on return on investment (ROI)Monitor and benchmark competitor activities category trends and consumer habits in the market recommending plans and actions to ensure competitive advantage.
• Creates and manages periodic communication summary report of all activities to keep the team abreast of ongoing and completed initiatives.
• Identify activation opportunities across channels and recommend innovative solutions.
• Liaise with internal team members (product team brand team etc.) as well as external teams (agencies influencers and communities).
• Execute approved social media calendars in line with brand guidelines
• Craft and liaise on briefs for content creation in line with brand guidelines
• Coordinates with internal and external stakeholders to ensure smooth execution of sports marketing activities
• Maintains records related to marketing expenses and regularly updates management on budget expenditure and overall costs
• Proficient user of MS Office (Excel PPT etc.)

People Management:

• Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are achieved during the course of the year
• Takes ownership of his/her own learning agenda by identifying development needs in consultation with the manager and agreeing on the individual development plan which goes beyond just training and development.
• Keeps abreast of professional developments new techniques and current issues through continued education and professional growth

Functional/Technical Competencies:

• Social media management
• Content planning
• Vendor management
• Creative problem-solving

Key Skills

Business Development,Company Website,Target Audience,Online,Market Research,SEO,Internet,Email Campaigns,New Customers,Sales Goals,Sales Process,Powerpoint,Product Development,New Clients,Analytics

Employment Type : Full Time

Experience: years

Vacancy: 1