Brand Specialist – Sports

AimGulf; Dubai; On-site; AED 60,000 - 90,000; Full time

Job summary

AimGulf in Dubai invites an entry-level Brand Specialist to support the Brand/Category Manager in executing campaigns and activations. You will help maintain brand consistency and assist in marketing initiatives across touchpoints.

You will contribute to materials creation, monitor brand metrics, and coordinate with teams and vendors for campaign execution while growing in a dynamic retail environment in the UAE.

Qualifications

• Strong understanding of brand management principles.
• Proficiency in data analysis and brand metrics.
• Excellent project management skills.

Responsibilities

• Assist in planning and executing brand campaigns and activations.
• Support the creation of marketing materials, including in-store displays, digital content, and promotional collaterals.
• Monitor brand performance metrics and provide basic reporting.
• Ensure adherence to brand guidelines in all communications and merchandising efforts.
• Coordinate with internal teams and external vendors for campaign execution.
• Assist in organizing events, product launches, and promotional activities.
• Maintain accurate records of brand activities and campaign results.
• Support market research initiatives to gather insights on competitors and consumer trends.
• Handle ad hoc tasks assigned by the Brand Manager.

Skills

Brand management

Data analysis

Project management

Education

Bachelor’s degree in Business Management / Fashion, Buying and Merchandising

Job description

Job Location:

Dubai, United Arab Emirates

Date Posted:

23 October 2026

Job Reference/ID:

8608259

Job Description / Role:

The Brand Specialist supports the Brand/ Category Manager in executing brand strategies, campaigns, and activations. This role assists in maintaining brand consistency, supporting marketing initiatives, and ensuring the brand’s presence is effectively communicated across all touchpoints.

Key Responsibilities:

• Assist in planning and executing brand campaigns and activations.


• Support the creation of marketing materials, including in-store displays, digital content, and promotional collaterals.


• Monitor brand performance metrics and provide basic reporting.


• Ensure adherence to brand guidelines in all communications and merchandising efforts.


• Coordinate with internal teams and external vendors for campaign execution.


• Assist in organizing events, product launches, and promotional activities.


• Maintain accurate records of brand activities and campaign results.


• Support market research initiatives to gather insights on competitors and consumer trends.


• Handle ad hoc tasks assigned by the Brand Manager.

Experience Required:

0–2 years in marketing, brand management, or retail operations.

Education Qualifications:

Bachelor’s degree in Business Management / Fashion, Buying and Merchandising or its equivalent.

Skills Required:

• Strong understanding of brand management principles


• Proficiency in data analysis and brand metrics


• Excellent project management skills

Employment / Job Type:

Full Time

Nationality:

Any Nationality

About the Company:

Dubai based global well being company with roots in a decades old UAE family business. GMG operates across retail, distribution, and manufacturing in sport, everyday goods, health and beauty, and properties. It is best known regionally for Sun and Sand Sports and for franchising major sportswear and consumer brands across hundreds of stores.

Company Industry:

Retail

Department / Functional Area:

Buying and Merchandising

Closing Date:

Not mentioned (apply as soon as possible)