Brand Growth Architect: Full-Funnel & AI-Driven Growth

Wego.com; Dubai; On-site; AED 350,000 - 750,000; Full time

Job summary

Wego is seeking a Head of Brand Growth to own the brand, social and creator programmes with your own budget and KPIs. You will run them as a growth engine, measured by demand, conversion and repeat bookings, not just awareness.

This hands-on, experiment-driven role lives in a growth-led marketing team. You will work with performance marketing, data, and product, focusing on platforms and data rather than decks.

Qualifications

• 5 to 8 years in brand, social or growth marketing at a consumer tech/travel/e-commerce or high-frequency app business.
• Experience leading a small team and owning a budget across channels and markets.
• Digital native with hands-on knowledge of Meta, TikTok, Snapchat and YouTube, and experience with paid media.
• Experience with Looker/Tableau or similar BI tools; SQL is an advantage.

Responsibilities

• Own brand growth strategy across markets, including positioning, messaging and calendar planning.
• Lead social and community efforts on major platforms and harness user-generated content.
• Run creator and influencer programs as growth channels with measurable outcomes.
• Own full-funnel growth with performance marketing; design brand-to-conversion journeys and coordinate with performance teams.
• Run a constant test-and-learn program across formats, audiences and markets with clear targets.
• Operate in an AI-first function using tools like Claude and Looker for reporting and automation.
• Collaborate with internal studio, organic/search teams, martech, data, product and operations.

Skills

Brand growth

Social marketing

Growth KPI tracking

Tools

Looker

Tableau

SQL

Job description

Wego is seeking a Head of Brand Growth to own the brand, social and creator programmes with your own budget and KPIs. You will run them as a growth engine, measured by demand, conversion and repeat bookings, not just awareness.

This hands-on, experiment-driven role lives in a growth-led marketing team. You will work with performance marketing, data, and product, focusing on platforms and data rather than decks.