Brand Growth Lead — Travel Tech (AI-Driven)

Wego; Dubai; Hybrid; AED 350,000 - 550,000; Full time

Job summary

Wego, a Dubai-based travel marketplace, seeks a Head of Brand Growth to own brand, social and creator programmes within a growth-led marketing team. You will be measured on demand, conversions and repeat bookings, not just awareness.

The role is hands-on, data-driven and collaborative with performance marketing. You will manage budgets, design brand-to-conversion journeys, and drive cross-functional initiatives across markets.

Qualifications

• 5–8 years in brand, social or growth marketing at consumer tech, travel, e‑commerce or high‑frequency app business.
• Experience in a growth function, or closely with performance marketing, with KPIs down to conversion (traffic, installs, bookings, CPA, ROAS).
• Track record of brand and social work that delivered measurable growth and accountability to the numbers.
• Experience leading a small team and owning a budget across channels and markets.
• Arabic language skills are an advantage.

Responsibilities

• Own Wego's brand growth strategy across markets, including positioning, messaging, tone of voice and brand guidelines.
• Lead the social team across Instagram, TikTok, Snapchat, X and YouTube Shorts and scale what drives traffic, installs and bookings.
• Run the creator/influencer programme as a growth channel with contracts, briefs, and usage rights.
• Own the brand budget line for reach, engagement, creators and brand research and brief campaigns to the performance team.
• Design brand-to-conversion journeys with performance, organic and CRM to feed retargeting and landing page optimization.
• Run a constant test-and-learn programme across creative, formats, audiences and markets, with quarterly planned reporting.
• Operate an AI-first brand function using Claude, Looker and platform data, building reusable agents for repetitive tasks.

Skills

Brand strategy

Growth marketing

Social media management

Data-driven

AI literacy

Performance marketing

Team leadership

Tools

Looker

Tableau

SQL

Meta Ads

TikTok Ads

Snapchat Ads

YouTube Ads

Job description

Wego, a Dubai-based travel marketplace, seeks a Head of Brand Growth to own brand, social and creator programmes within a growth-led marketing team. You will be measured on demand, conversions and repeat bookings, not just awareness.

The role is hands-on, data-driven and collaborative with performance marketing. You will manage budgets, design brand-to-conversion journeys, and drive cross-functional initiatives across markets.