Director of Brand Growth & Growth Experiments

TALENTMATE; Dubai; On-site; AED 500,000 - 800,000; Full time

Job summary

Wego, a travel marketplace in the Middle East and Asia, is seeking a Head of Brand Growth to own the brand, social channels, and creator partnerships. You will drive growth with your own budget and KPIs, working hands-on with performance marketing to link brand activity to bookings.

You will lead a growth-minded team across markets, refine positioning, and build a data-driven strategy that translates brand lift into direct funnel impact, including retargeting and CRM work.

Qualifications

• 5 to 8 years in brand, social or growth marketing at a consumer tech/travel/e‑commerce or high‑frequency app business.
• Experience in growth functions with KPIs down to conversion: traffic, installs, bookings and CAC/ROAS.
• Proven track record of brand and social work that drives measurable growth and accountability.
• Experience leading a small team and owning a budget across channels and markets.

Responsibilities

• Own brand growth strategy and positioning, including Weegio across markets.
• Lead social and creator/influencer programmes as growth channels and measure impact on demand and bookings.
• Oversee campaign calendars and quick testing of formats to scale successful drivers of traffic and conversions.
• Collaborate with performance marketing, data/analytics, and product to ensure brand activities translate to measurable funnel improvements.

Skills

Brand growth

Growth marketing

Data-driven

Cross-functional leadership

AI literacy

Tools

Looker

Tableau

SQL

Job description

Wego, a travel marketplace in the Middle East and Asia, is seeking a Head of Brand Growth to own the brand, social channels, and creator partnerships. You will drive growth with your own budget and KPIs, working hands-on with performance marketing to link brand activity to bookings.

You will lead a growth-minded team across markets, refine positioning, and build a data-driven strategy that translates brand lift into direct funnel impact, including retargeting and CRM work.