Brand Development Executive

Neweast General Trading; Dubai; On-site; AED 180,000 - 320,000; Full time

Job summary

Neweast General Trading in the United Arab Emirates seeks a proactive Business Development professional to drive opportunities in European and heavy‑duty segments. You will expand product and brand portfolios based on market demand and competitor benchmarks, and conduct detailed studies for new part numbers with technical validation.

You will add new SKUs within existing brands, perform gap analyses, and coordinate with cross‑functional teams to ensure competitive pricing and successful launches

Qualifications

• Bachelor’s degree or diploma in mechanical/automobile engineering or related field.
• Experience in product management, brand analysis, category management, or similar role.
• Proven experience in supplier management, market research, and product development.
• Familiarity with European and heavy-duty automotive specifications, industrial standards, and spare parts terminology.

Responsibilities

• Identify new business opportunities across European and heavy‑duty segments.
• Support expansion of product and brand portfolios based on market demand and competitor benchmarking.
• Conduct detailed study for new part numbers, including technical validation and market feasibility.
• Add new part numbers within existing brands to strengthen product offering.
• Perform gap analysis for brands to identify missing SKUs and opportunities.
• Execute price comparison for parallel sources to ensure competitive positioning.
• Coordinate with IT and cross-functional teams to support e‑ordering and reporting.

Skills

Product management

Brand analysis

Category management

Supplier management

Market research

Product development

Education

Bachelor's degree in Mechanical or Automobile Engineering

Job description

Duties & Responsibility

Business Development

• Identify new business opportunities across European and heavy‑duty segments.
• Support expansion of product and brand portfolios based on market demand and competitor benchmarking.
• Conduct detailed study for new part numbers, including technical validation and market feasibility.
• Add new part numbers within existing brands to strengthen product offering.
• Perform gap analysis for brands to identify missing SKUs and opportunities.
• Execute price comparison for parallel sources to ensure competitive positioning.

Brand Development (HED & EUD)

• HED Range Development: Drive specialized project expansion across Undercarriage and Heavy-Duty lines, including Link Assemblies, Rollers, Idlers, and Sprockets.
• EUD Range Development: Support expansion and technical sourcing for key European automotive product lines, including Brake Pads/Discs, Radiators & Cooling Parts, and Steering Pumps.
• Support private label brand growth through product sourcing, packaging development, and quality benchmarking.
• Identify, evaluate, and onboard new suppliers; conduct audits and negotiate commercial terms.
• Develop and introduce new product groups based on market trends and customer requirements.
• Coordinate with technical teams for validation of new parts, ensuring compliance with automotive and industrial standards.
• Conduct competitor analysis, market research, and brand positioning studies to enhance brand performance.

Coordination

Sales Team (UAE & Oman)

• Collaborate with the sales team to understand market demands and translate them into actionable product strategies.
• Provide product insights, technical support, and pricing recommendations to support sales efforts.
• Address queries and ensure seamless communication between sales, operations, and procurement teams.

KSA Team

• Serve as the primary point of contact for operations, sales, and product-related activities in Saudi Arabia (KSA).
• Ensure smooth coordination between internal teams and external stakeholders in the region.
• Monitor market trends and customer feedback in KSA to align product offerings with local requirements.

IT Team

• Act as the main liaison with the IT team to resolve e-Ordering issues faced by the sales team.
• Formulate IT requests for new report developments and assist in rolling out new IT modules to the sales force.

Finance Team for Payments

• Follow up with the Finance team regarding payments and ensure that supplier payments are made on time.

Skills

• Bachelor’s degree/Diploma in Mechanical or Automobile Engineering or a related field.
• Experience in product management, brand analysis, category management, or a similar role.
• Proven experience in supplier management, market research, and product development.

Job/Technical Knowledge

• Familiarity with European and heavy-duty automotive specifications, industrial standards, and spare parts terminology.
• Knowledge of sourcing, lead times, and international shipping incoterms.
• Proficiency in interpreting sales data, market share trends, and competitor pricing models.
• Sound knowledge of product launches from concept to execution.
• Understanding of brand identity, packaging, and positioning.

Technical Competencies

• Project Management
• Market Intelligence & Data Interpretation
• Negotiation
• Product & Brand Development