Brand & CSR Leader, UAE: Customer-Centric & D&I

Mashreq NEO CORP; United Arab Emirates; On-site; AED 260,000 - 460,000; Full time

Job summary

MashreqBank in United Arab Emirates seeks a Manager, Brand & CSR (UAE National Only) to lead brand development and CSR initiatives. The role requires a customer-centric mindset, collaboration with Brand and Marketing teams, and alignment with international branding while maintaining a consistent tone across channels.

The ideal candidate will have a strong background in budgeting and brand strategy, with demonstrated leadership and excellent English communication.

Qualifications

• Experience in brand strategy and marketing leadership within banking or consumer brands.
• Strong ability to manage diverse stakeholders and external agencies.

Responsibilities

• Lead development of Mashreq's UAE brand image with a customer-centric approach.
• Drive CSR and D&I initiatives in collaboration with Corporate Affairs.
• Collaborate with Brand and Marketing teams to ensure a one-brand approach for international audiences.
• Oversee budgeting, forecasting and expense analysis for marketing activities.
• Maintain consistent tone of voice across channels and languages (Arabic/English).

Skills

Brand management

CSR & D&I

Stakeholder management

Budgeting & forecasting

English communication

Leadership

Job description

MashreqBank in United Arab Emirates seeks a Manager, Brand & CSR (UAE National Only) to lead brand development and CSR initiatives. The role requires a customer-centric mindset, collaboration with Brand and Marketing teams, and alignment with international branding while maintaining a consistent tone across channels.

The ideal candidate will have a strong background in budgeting and brand strategy, with demonstrated leadership and excellent English communication.