Manager, Brand & CSR (UAE National Only)

Mashreq NEO CORP; United Arab Emirates; On-site; AED 260,000 - 460,000; Full time

Job summary

MashreqBank in United Arab Emirates seeks a Manager, Brand & CSR (UAE National Only) to lead brand development and CSR initiatives. The role requires a customer-centric mindset, collaboration with Brand and Marketing teams, and alignment with international branding while maintaining a consistent tone across channels.

The ideal candidate will have a strong background in budgeting and brand strategy, with demonstrated leadership and excellent English communication.

Qualifications

• Experience in brand strategy and marketing leadership within banking or consumer brands.
• Strong ability to manage diverse stakeholders and external agencies.

Responsibilities

• Lead development of Mashreq's UAE brand image with a customer-centric approach.
• Drive CSR and D&I initiatives in collaboration with Corporate Affairs.
• Collaborate with Brand and Marketing teams to ensure a one-brand approach for international audiences.
• Oversee budgeting, forecasting and expense analysis for marketing activities.
• Maintain consistent tone of voice across channels and languages (Arabic/English).

Skills

Brand management

CSR & D&I

Stakeholder management

Budgeting & forecasting

English communication

Leadership

Job description

Manager, Brand & CSR (UAE National Only)

United Arab Emirates (Fulltime office (FTO))

Job Description

Responsibilities

• Lead and drive the development of the Mashreq brand image in the UAE
• Embody a customer-centric approach, understanding and prioritizing the needs of the customer in all marketing and communications activity
• Work closely with the Brand team to ensure a one-brand approach that works for international audiences (Manager – Marketing & Brand Strategy will ‘own’ the whole brand strategy including the international element)
• Lead the development of the D&I programme for the bank in conjunction with Corporate Affairs – promoting the voices and visibility of women and PWD from both staff and customers, in our external communications.
• Work closely with the B&C team to ensure there is a singular tone of voice developed and maintained across Arabic communication, in all channels
• Proactively build relationships with the business marketing teams to find opportunities to extend brand campaigns in to product awareness, and ensure brand acts in support of the bank’s revenue targets
• Take a digital-first approach to all marketing communications and PR, in how we structure programmes, as well as how we communicate
• Work with the insight team where required on brand insight programmes

Experience

• 10 years of substantive related banking experience or exception experience in another marketing field, incorporating analysis and leadership responsibilities.
• Sound knowledge of budgeting, forecasting and analyzing expense for various activities
• Proven success in dealing with various external agencies and building relationships.
• Good oral and written communication skills in English.
• Ability to view “big picture” and align tactical objectives with strategic ones.
• Ability to quickly identify and position the business for change, both internally and externally.
• Ability to ensure all activities are conducted in line with the missions/vision, business objectives, and regulatory controls expected by the organization.
• Strong interpersonal skills.

Key result Areas

• Lead and drive the development of the Mashreq brand image in the UAE
• Embody a customer-centric approach, understanding and prioritizing the needs of the customer in all marketing and communications activity
• Work closely with the Brand team to ensure a one-brand approach that works for international audiences (Manager – Marketing & Brand Strategy will ‘own’ the whole brand strategy including the international element)
• Lead the development of the D&I programme for the bank in conjunction with Corporate Affairs – promoting the voices and visibility of women and PWD from both staff and customers, in our external communications.
• Work closely with the B&C team to ensure there is a singular tone of voice developed and maintained across Arabic communication, in all channels
• Proactively build relationships with the business marketing teams to find opportunities to extend brand campaigns in to product awareness, and ensure brand acts in support of the bank’s revenue targets
• Take a digital-first approach to all marketing communications and PR, in how we structure programmes, as well as how we communicate
• Adopt an agile approach – training can be provided
• Work with the insight team where required on brand insight programmes
• Maintain a cost-conscious approach

Knowledge, skills and experience

• Familiarity with banking operations, sales and support environments, and strong customer focus.
• Passion for customer-centric organisations
• Understanding of brand principles and strategy
• Entrepreneurial, strong profit orientation and strong leader skill skills
• Passion for CSR / D&I issues
• 10-15 years of substantive related banking experience or exception experience in another marketing field, incorporating analysis and leadership responsibilities.
• Sound knowledge of budgeting, forecasting and analyzing expense for various activities
• Proven success in dealing with various external agencies and building relationships.
• Good oral and written communication skills in English.
• Ability to view “big picture” and align tactical objectives with strategic ones.
• Ability to quickly identify and position the business for change, both internally and externally.
• Ability to ensure all activities are conducted in line with the missions/vision, business objectives, and regulatory controls expected by the organization.
• Strong interpersonal skills.
• Excellent Communication Skills

Job Info

• Job Identification 2587
• Job Category MashreqBank
• Posting Date 08/19/2026, 01:04 PM
• Apply Before 10/31/2026, 12:00 AM
• Job Schedule Full time
• Locations United Arab Emirates (Fulltime office (FTO))