Brand Campaigns Lead — Multi-Channel & Localized

Philip Morris; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Philip Morris International is seeking a Brand Executive to join the Brand Marketing team in the UAE. You will help translate brand strategies into effective campaigns through coordination with creative agencies and content creation while maintaining consistency across all brand touchpoints.

Day-to-day you'll deploy campaigns across CRM, website, social media and offline channels; manage agency briefs; localize assets; and support budgeting and project pipelines.

Qualifications

• 2-3 years of experience in marketing, branding, or related field in multinational FMCGs or creative agencies.
• Candidate must be currently based in UAE.
• Fluent in English and Arabic, with strong reading, writing, and speaking skills.
• Strong project management and organizational skills, with the ability to plan, prioritize, multitask and deliver.
• Exposure to digital marketing, CRM, and paid media is a plus.
• Familiarity with both digital and offline marketing materials, including print and multi-channel assets.

Responsibilities

• Support the rollout of brand campaigns across CRM, website, social media, and offline channels.
• Translate campaign strategies into actionable creative briefs and campaign execution plans.
• Ensure consistency and quality of communication across brand touchpoints.
• Brief and coordinate with external agencies on campaign execution.
• Manage day-to-day communications, ensuring timely delivery of creatives.
• Review final outputs and provide feedback before final deployment.
• Support the development and localisation of brand assets across digital and print.
• Assist with email creation, website updates, and social media content deployment.
• Organise and maintain campaign toolkits for seamless multi-channel execution.
• Manage multiple tasks and timelines across campaigns.
• Prioritize workload effectively to meet deadlines.
• Support basic budget tracking and project pipeline visibility.
• Conduct pre-launch testing and quality assurance checks.
• Ensure accuracy, strong attention to detail, and full brand compliance.
• Identify opportunities to improve execution processes.

Skills

Brand execution

Campaign deployment

Marketing fundamentals

Digital marketing

CRM

Paid media

Multinational FMCGs

Tools

CRM platforms

Email marketing tools

Job description

Philip Morris International is seeking a Brand Executive to join the Brand Marketing team in the UAE. You will help translate brand strategies into effective campaigns through coordination with creative agencies and content creation while maintaining consistency across all brand touchpoints.

Day-to-day you'll deploy campaigns across CRM, website, social media and offline channels; manage agency briefs; localize assets; and support budgeting and project pipelines.