Brand Marketing Executive

Philip Morris; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Philip Morris International is seeking a Brand Executive to join the Brand Marketing team in the UAE. You will help translate brand strategies into effective campaigns through coordination with creative agencies and content creation while maintaining consistency across all brand touchpoints.

Day-to-day you'll deploy campaigns across CRM, website, social media and offline channels; manage agency briefs; localize assets; and support budgeting and project pipelines.

Qualifications

• 2-3 years of experience in marketing, branding, or related field in multinational FMCGs or creative agencies.
• Candidate must be currently based in UAE.
• Fluent in English and Arabic, with strong reading, writing, and speaking skills.
• Strong project management and organizational skills, with the ability to plan, prioritize, multitask and deliver.
• Exposure to digital marketing, CRM, and paid media is a plus.
• Familiarity with both digital and offline marketing materials, including print and multi-channel assets.

Responsibilities

• Support the rollout of brand campaigns across CRM, website, social media, and offline channels.
• Translate campaign strategies into actionable creative briefs and campaign execution plans.
• Ensure consistency and quality of communication across brand touchpoints.
• Brief and coordinate with external agencies on campaign execution.
• Manage day-to-day communications, ensuring timely delivery of creatives.
• Review final outputs and provide feedback before final deployment.
• Support the development and localisation of brand assets across digital and print.
• Assist with email creation, website updates, and social media content deployment.
• Organise and maintain campaign toolkits for seamless multi-channel execution.
• Manage multiple tasks and timelines across campaigns.
• Prioritize workload effectively to meet deadlines.
• Support basic budget tracking and project pipeline visibility.
• Conduct pre-launch testing and quality assurance checks.
• Ensure accuracy, strong attention to detail, and full brand compliance.
• Identify opportunities to improve execution processes.

Skills

Brand execution

Campaign deployment

Marketing fundamentals

Digital marketing

CRM

Paid media

Multinational FMCGs

Tools

CRM platforms

Email marketing tools

Job description

Be part of a revolutionary change

At Philip Morris International, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on Smoke-Free products with the power to improve the lives of a billion adult smokers worldwide.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward.

Are you inquisitive, creative and results driven? Are you motivated by the prospect of working for a company that is producing innovative products that will transform the way society thinks about tobacco and support us with our ultimate vision of a Smoke-Free future - a goal of replacing cigarettes with less harmful alternatives? Do you look for ways to grow in your job? And do you want to build a great career? If the answer is yes, we’d like to hear from you!

RISE TO THE CHALLENGE

Philip Morris Management Services (Middle East) Ltd (PMMS) is looking for a Brand Executive to join the team.As a Brand Executive, you will be part of the Brand Marketing team, reporting to the Manager Brand Marketing.

The Brand Executive supports the execution of brand initiatives by ensuring high-quality implementation across digital and offline channels. This role focuses on translating brand strategies into effective campaigns through close coordination with creative agencies, oversight of the content creation process, and maintaining consistency across all brand touchpoints.

YOUR DAY TO DAY

Campaign Execution & Deployment

• Support the rollout of brand campaigns across CRM, website, social media, and offline channels
• Translate campaign strategies into actionable creative briefs and campaign execution plans
• Ensure consistency and quality of communication across brand touchpoints

Agency & Stakeholder Management

• Brief and coordinate with external agencies on campaign execution
• Manage day-to-day communications, ensuring timely delivery of creatives
• Review final outputs and provide feedback before final deployment

Content Management

• Support the development and localisation of brand assets across digital and print
• Assist with email creation, website updates, and social media content deployment
• Organise and maintain campaign toolkits for seamless multi-channel execution

Project & Process Management

• Manage multiple tasks and timelines across campaigns
• Prioritize workload effectively to meet deadlines
• Support basic budget tracking and project pipeline visibility

Quality Control & Optimization

• Conduct pre-launch testing and quality assurance checks
• Ensure accuracy, strong attention to detail, and full brand compliance
• Identify opportunities to improve execution processes

WHO WE'RE LOOKING FOR

• 2-3 years of experience in marketing, branding, or a related field in multinational FMCGs or creative agencies
• Candidate must be currently based in UAE
• Good understanding of brand execution, campaign deployment, and marketing fundamentals, with exposure to digital marketing, CRM, and paid media as a plus
• Familiarity with both digital and offline marketing materials, including print, POS, and multi-channel brand assets
• Strong project management and organizational skills, with the ability to plan, prioritize, multitask, and manage time effectively
• Fluent in English and Arabic, with strong reading, writing, and speaking skills in both languages
• Highly organized, detail-oriented, and quality-driven, with a strong sense of ownership and accountability
• Able to manage multiple priorities under pressure while remaining calm, solution-oriented, and focused on delivery