Fashion Marketing Manager

Chanel; United Arab Emirates; On-site; AED 120,000 - 180,000; Full time

Job summary

Chanel in the Middle East is seeking a Fashion Marketing Manager to develop and implement the ME marketing strategy, collaborating closely with boutique directors and the Europe team. You will drive clienteling initiatives, oversee client experiences in stores, and lead a small team to ensure cohesive brand actions across channels.

The role emphasizes luxury brand excellence, cross-team collaboration, and the deployment of innovative client services in-store.

Qualifications

• Minimum 5 years of marketing experience in luxury brands.
• Experience in luxury retail environment preferred.
• Strong leadership and strategic planning skills.

Responsibilities

• Develop and execute the Marketing strategy for the Middle East region.
• Collaborate with Boutique Directors to embed a client-centric mindset.
• Lead retail marketing and client experience initiatives in boutiques.
• Manage events and top client experiences.
• Oversee a two-person team and coordinate with Europe and global teams.

Skills

Marketing strategy

Brand management

Team leadership

Clienteling

Event planning

Education

Bachelor's degree in Marketing

Tools

Pioneer Carat

Waitwhile

inchannel

Job description

About the job: In the context of dynamic development of the business, the expansion of the client database along with the evolution of Image and Clienteling activities that Chanel experienced in the Middle East we are looking for a Fashion Marketing Manager. As Marketing Manager ME you are responsible for the client marketing strategy within the zone’s boutiques, working closely with boutiques on a daily basis and in close collaboration with the Fashion Europe Marketing Team. You translate this strategy into concrete operational actions, support partner boutiques in the ME region, and manage a team of two persons.

Your main responsibilities

• Reporting to the Fashion Director.
• Marketing strategy
  • Development and execution of Marketing strategy for the Middle East region based on market challenges and in line with Fashion Global and European vision and guidelines.
  • Work in partnership with Boutique Directors to infuse a client‑centric mindset to the teams.
  • Define the client engagement and development strategy for each boutique.
• Retail Marketing & Client Experience
  • Implementation of various innovative client services in-store from welcome to follow‑up, in partnership with Operations, CED and Learning teams.
  • Implementation of impactful Clienteling culture that reflects Europe strategy.
  • Setup of Clienteling objectives for each boutique according to their challenges, in collaboration with CED team and Europe direction.
  • Management of service measurement programs to understand and optimize boutique experiences.
  • Monitoring client satisfaction indicators such as Pulse Index, Voice of Client survey and Competitor Pulse Index, in liaison with European teams.
  • Definition of the action plan to achieve service excellence, in line with the relational promise and in coordination with Learning.
• Style Expertise Manager team
  • Deployment of strategic client data project tools (Pioneer Carat) in close collaboration with CED team.
  • Deployment of new digital tools related to client experience (e.g., Waitwhile, inchannel) and ensuring proper adoption in boutiques.
  • Feedback on needed evolutions to regional teams.
  • Development of client treatment and gifting strategies.
  • Improvement of hospitality standards in all boutiques.
  • Prevention of parallel market together with key local contacts at market and Europe level.
• Events & Top Client Experiences
  • Development of the impactful Event plan for the ME region, reflecting the overall client strategy and aligned with budget guidelines from Europe.
  • In‑store and out‑store events management in collaboration with local internal and external partners.
  • Strong collaboration with PR and Media Departments to ensure coherence and alignment of Image events.
  • Systematization of events monitoring to measure impact (quantitative/qualitative/sustainability).
  • Productive collaboration with W & FJ division for Fashion boutique events.
  • Definition of top client strategy across all touchpoints: gifting, services, communication, global and local experiences.
  • Further development of the pool of top clients, ensuring service excellence through the hospitality network.
• Animation of Marketing community
  • Implement client relational promise in every boutique.
  • Active participation in Fashion team projects, such as Fashion seminars and team meetings.

You Are Energized By

• Crafting and executing innovative marketing strategies that elevate brand presence.
• Collaborating across teams and regions to drive cohesive and impactful initiatives.
• Cultivating client relationships and enhancing their boutique experiences.
• Leading a dynamic team toward shared goals and collective success.
• Shaping and witnessing the growth and recognition of an iconic luxury brand in the Middle East.

What you will bring

• Strong marketing experience (minimum 5 years, preferably within luxury brands).
• Knowledge of the luxury retail environment.
• Leadership skills that inspire and motivate teams to achieve excellence.
• Strategic planning and execution capabilities that drive impactful results.
• Effective collaboration skills with local, regional, and global teams.
• Exceptional communication and interpersonal skills that foster strong relationships.
• Analytical mindset with a focus on impact‑driven results.