Senior Marketing Leader — Digital Payments GTM

Amazon Inc.; Dubai; Sur place; AED 350 000 - 600 000; Plein temps

Résumé du poste

Amazon Inc. in Dubai is seeking a Senior Marketing Manager for Digital Payments to lead the launch and growth of new payment use cases across MEA-TR. You’ll own end-to-end GTM strategy from research and segmentation through launch execution and post-launch optimization.

Work with product, analytics, design, and partner teams to define value propositions, build targeting frameworks, design lifecycle campaigns, and drive measurable adoption of new payment experiences across markets.

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience using data and metrics to drive improvements.
• Experience in developing and managing acquisition marketing or channel programs.
• Experience presenting metrics and progress to goal to senior leadership.

Responsabilités

• Own and execute the go-to-market strategy for new payment use cases, driving awareness, acquisition, engagement, and adoption
• Define compelling customer value propositions and messaging frameworks tailored to distinct customer segments
• Build and implement customer lifecycle marketing programs — from awareness through activation, engagement, and retention
• Design and execute targeting strategies using customer segmentation, behavioral data, and funnel analytics to maximize reach and conversion
• Lead data-driven marketing campaigns across onsite, outbound, and partner channels, continuously optimizing based on performance insights
• Guide creative development of marketing materials and campaigns that resonate with target customers and reflect the value proposition
• Collaborate with product teams to align marketing initiatives with product roadmaps, feature launches, and customer experience milestones
• Partner with external stakeholders and partner marketing teams to develop combined go-to-market approaches leveraging owned and partner channels
• Measure, analyze, and report on key performance metrics including acquisition, adoption, engagement, and customer lifetime value
• Identify and scale best practices for audience targeting, campaign execution, and marketing automation across markets

Connaissances

Marketing strategy

Data-driven decision making

Acquisition marketing

Cross-functional collaboration

Performance reporting to leadership

Description du poste

Amazon Inc. in Dubai is seeking a Senior Marketing Manager for Digital Payments to lead the launch and growth of new payment use cases across MEA-TR. You’ll own end-to-end GTM strategy from research and segmentation through launch execution and post-launch optimization.

Work with product, analytics, design, and partner teams to define value propositions, build targeting frameworks, design lifecycle campaigns, and drive measurable adoption of new payment experiences across markets.