B2B Sales Executive - Furniture and Project Sales

GMG Gulf; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

GMG Home in Dubai seeks a B2B Sales Executive to grow furniture and project sales across the UAE. You will build relationships with hospitality, developers, contractors, architects and designers, driving orders from quotation to payment.

You will manage the full sales cycle, coordinate site visits, and maintain CRM records to deliver repeat business and strong invoicing performance.

Qualifications

• 3–5 years of B2B or project sales experience in the UAE.
• Experience in furniture/FF&E or hospitality supply is a plus.
• Established UAE network of developers, contractors, designers or hotel procurement teams.

Responsibilities

• Develop project and trade business for Suncoast and Modora brands across the UAE.
• Manage complete sales cycle from prospecting to quotation, PO, delivery and payment collection.
• Maintain CRM records, tracking opportunities, quotations and follow-ups.
• Coordinate with operations for site visits, measurements and project briefs.

Skills

B2B sales

Project sales

Relationship building

Negotiation

CRM / CRM systems

Education

Bachelor's degree in Business/Marketing/Interior Design/Hospitality

Tools

Microsoft Dynamics 365

CRM systems

Job description

B2B Sales Executive - Furniture and Project Sales Job Snapshot Role: B2B Sales Executive - Furniture and Project Sales Location: Dubai, United Arab Emirates Industry: Furniture Function: Sales-Business Development Experience: 3-5 years of B2B or project sales experience in the UAE Job Type: Full Time Work Arrangement: On-site Position Overview GMG Home is hiring a B2B Sales Executive - Furniture and Project Sales in Dubai, United Arab Emirates, to develop project and trade business for its Suncoast and Modora brands. The position focuses on selling outdoor and indoor furniture to hospitality businesses, residential developers, contractors, landscaping companies, interior designers, and corporate clients across the UAE. The successful candidate will manage an assigned market segment and customer portfolio, taking ownership of the complete sales cycle from prospecting and relationship development to quotations, purchase orders, delivery coordination, invoicing, and payment collection. Reporting to the Director - Business Development, the B2B Sales Executive will work alongside another sales executive to develop market coverage and strengthen relationships with project decision-makers. Performance will be measured primarily through invoiced revenue, order intake, quotation conversion, account growth, and commercial discipline. This opportunity requires practical knowledge of the UAE furniture and project sales market, an established network of relevant industry contacts, and a demonstrated ability to convert commercial opportunities into completed orders.

Job Details Country: United Arab Emirates City: Dubai Industry: Furniture Function: Sales-Business Development Salary: Not disclosed Gender: No Preference Candidate Nationality: Not specified Job Type: Full Time Work Arrangement: On-site

Key Accountabilities

• Achieve agreed order intake and invoiced revenue targets established with the Director - Business Development upon appointment.
• Improve quotation conversion rates and reduce the time between quotation submission and purchase order confirmation.
• Maintain pricing and discount discipline within approved commercial authority.
• Ensure every opportunity, quotation, customer interaction, and next action is accurately recorded in the CRM system.
• Follow up outstanding receivables for assigned accounts according to agreed payment terms.
• Expand the active customer portfolio through new business development and reactivation of dormant accounts.
• Maintain visibility of active projects, commercial commitments, and expected invoicing.

Business Development and Client Relationships

• Identify and pursue project sales opportunities within the assigned UAE market segment.
• Build relationships with property developers, main contractors, landscaping contractors, architects, and interior designers.
• Develop connections with hotel pre-opening teams, hospitality procurement departments, facilities managers, and corporate buyers.
• Prospect proactively rather than depending exclusively on incoming enquiries.
• Respond to inbound B2B enquiries within agreed service timelines.
• Reconnect with previous customers and identify opportunities for repeat business.
• Conduct customer meetings, showroom presentations, and project site visits.
• Coordinate site measurements and project briefs with the operations team when required.

Quotation Management and Sales Conversion

• Prepare customer quotations through the ERP system in accordance with approved pricing and discount limits.
• Refer quotations requiring exceptional commercial approval to the Director - Business Development.
• Manage customer communication concerning quotations, product samples, specifications, and commercial requirements.
• Coordinate with Sales Administration, which remains responsible for preparing and controlling specification sheets and feasibility checks.
• Follow quotations through revisions, sample approvals, negotiations, and purchase order confirmation.
• Maintain clear communication with customers throughout the quotation and approval process.
• Ensure commercial agreements reflect approved pricing and payment conditions.

Project Coordination and Order Fulfilment

• Transfer confirmed orders to the operations team with complete and accurate information.
• Verify delivery dates, site access requirements, installation needs, and agreed payment terms before order handover.
• Track active orders through production, delivery, installation, and invoicing.
• Keep customers informed about project progress and relevant delivery developments.
• Coordinate with Finance on outstanding payments and cheque collections.
• Follow assigned receivables until payment obligations are settled.

Sales Reporting and Market Intelligence

• Prepare weekly pipeline reports for the Director - Business Development.
• Report confirmed orders, active quotations, pipeline movements, ongoing projects, and outstanding receivables.
• Maintain accurate CRM information to support realistic sales forecasting.
• Identify upcoming construction, hospitality, residential, and commercial projects that may create furniture supply opportunities.
• Monitor market tenders, competitor activity, and relevant pricing developments.
• Represent Suncoast and Modora at industry exhibitions, trade events, and customer presentations.

Functional and Technical Competencies

Advanced Competencies

• B2B sales and project business development
• Proactive prospecting and lead conversion
• Specification-based selling
• Commercial negotiation and contract terms
• Customer account management
• Sales pipeline development and management
• Closing project sales opportunities

Intermediate Competencies

• Quotation preparation and pricing controls
• Outdoor and indoor furniture product knowledge
• Furniture, Fixtures and Equipment (FF&E)
• Furniture materials and product specifications
• Interpretation of project drawings, layouts, and Bills of Quantities (BOQs)
• CRM systems and pipeline reporting
• ERP quotation and order processing
• Microsoft Dynamics 365 or comparable ERP systems
• Credit control and receivables follow-up
• Customer presentations and proposal writing

Educational Qualifications

A bachelor 's degree in Business, Marketing, Interior Design, Hospitality, or a related discipline is preferred. Candidates with equivalent, proven experience in B2B sales may also be considered.

Professional Experience

• 3-5 years of B2B or project sales experience in the UAE.
• Previous responsibility for individual sales targets, supported by a demonstrated record of performance.
• Relevant sector experience in furniture, FF&E, outdoor living, hospitality supply, fit-out, or building materials.
• An existing professional network involving UAE developers, contractors, landscapers, interior designers, or hotel procurement teams.
• Experience managing project sales from the initial customer meeting through quotations, samples, revisions, negotiation, and purchase order confirmation.
• Practical understanding of project-based selling and commercial follow-through.

Interview Requirement

Candidates must be prepared to present one detailed example of a project they successfully secured. The example should identify the customer, project value, and the steps taken to convert the opportunity into a confirmed order. This discussion will help demonstrate the candidate 's direct involvement in business development, commercial negotiation, and sales conversion.

Why Join GMG Home

The position offers responsibility for developing an assigned B2B customer portfolio across the UAE furniture and project supply market. Working with Suncoast and Modora, the successful candidate will engage with customers involved in hospitality developments, residential projects, commercial interiors, landscaping, and outdoor living spaces. The role combines new business development with account ownership, project coordination, and revenue accountability. It provides an opportunity to apply established UAE market relationships while contributing directly to the commercial performance of GMG Home 's furniture brands.

About the Company

GMG is a global well-being company engaged in retail, distribution, and manufacturing across sports, food, health, and consumer goods. Owned and managed by the Baker family, the company operates across the Middle East, North Africa, and Asia and has introduced more than 120 brands into its markets. GMG Home 's Suncoast and Modora brands serve the outdoor and indoor furniture market, supplying products for hospitality, residential, commercial, and project-based customer requirements.