B2B Demand Gen Marketing Specialist

Manpower Middle East; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Manpower Middle East is seeking a B2B Marketing Specialist to drive demand generation and campaign execution across the customer journey in Dubai. The role focuses on measurable pipeline growth, coordinating with sales and regional stakeholders, and leveraging CRM-driven marketing and analytics to optimize funnel performance.

The successful candidate will manage multi-channel campaigns, lead lifecycle processes, and content creation while collaborating with sales, product marketing and external

Qualifications

• Minimum 5 years of experience in B2B marketing, demand generation or revenue marketing.
• Experience in technology SaaS, financial services, payments or other complex B2B industries is preferred.
• Proven ability to develop data-driven marketing strategies and content for demand generation.
• Strong communication, stakeholder management and project management skills.

Responsibilities

• Develop and execute integrated B2B marketing campaigns across email, paid media, social, content syndication, webinars, events and ABM initiatives.
• Own campaign end-to-end from planning and launch through optimization, reporting and performance analysis.
• Manage lead capture, routing and funnel progression using CRM with accurate attribution.
• Monitor marketing performance, MQLs, conversion and pipeline using Tableau and CRM analytics.
• Create compelling B2B content including emails, landing pages, articles, webinars, case studies and sales enablement materials.
• Lead and support events, webinars and industry activations from planning to post-event follow-up.
• Collaborate with Sales, Product Marketing and external agencies to support priority business objectives and target accounts.
• Drive continuous optimization through testing, audience insights and funnel performance improvements.

Skills

Demand generation

CRM-driven marketing

Campaign management

Lead lifecycle

Data-driven marketing

Content creation

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Dynamics CRM

Tableau

Eloqua

Wrike

Swoogo

Job description

Manpower Middle East is seeking a B2B Marketing Specialist to drive demand generation and campaign execution across the customer journey in Dubai. The role focuses on measurable pipeline growth, coordinating with sales and regional stakeholders, and leveraging CRM-driven marketing and analytics to optimize funnel performance.

The successful candidate will manage multi-channel campaigns, lead lifecycle processes, and content creation while collaborating with sales, product marketing and external