MENA Sports Marketing Lead — Growth & Events

F31agency; Dubai; Hybrid; AED 250,000 - 380,000; Full time

Job summary

F31 is seeking an experienced and dynamic Sports Marketing Manager to lead and implement 360-degree marketing strategies that drive growth, engagement, and conversion across the MENA region, with a focus on the UAE and KSA.

This role will work across a stable of clients in the sports industry - including but not limited to global brands, ecomm platforms and apps, major events and community-led fitness concepts.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years' experience in brand and/or event marketing roles within the sports, fitness, wellness, active lifestyle, or sports industry.
• Experience working with global brands and international sports federations.
• Experience in the GCC, with a focus on the UAE and KSA markets.
• Genuine passion for sports culture.
• Strategic thinker with excellent analytical capabilities, particularly across fitness-industry consumer metrics.
• Strong understanding of digital fitness trends, community marketing, influencer/athlete ecosystems, and fitness-specific content.
• Exceptional communication and relationship-building skills.
• Creative mindset with a commercial approach to brand-building.
• Experience working with fast-paced fitness clients, training content, digital-first fitness formats, and membership-driven brands.
• Strong project management skills with the ability to lead multiple campaigns simultaneously.

Responsibilities

• Develop and execute 360-degree marcomms strategies tailored to sports brands, online platforms, and major events.
• Provide region-relevant input into global campaigns for regional resonance while aligning with global strategy.
• Build and maintain strong client relationships with global brand HQs, International Sports Federations, local distributors, and government entities.
• Lead cross-functional internal teams ensuring alignment and on-time delivery across workstreams.
• Create clear, insight-driven reports for clients with recommendations to strengthen future activity.
• Manage budgets across markets and workstreams, ensuring accurate forecasting and reconciliation.
• Develop and oversee social media strategies for niche sports audiences.
• Manage regional social content calendars and community management for brands and events.
• Monitor platform trends to keep client strategies ahead of the curve.
• Collaborate with internal and external teams to produce high-performance digital assets and paid campaigns.

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

F31 is seeking an experienced and dynamic Sports Marketing Manager to lead and implement 360-degree marketing strategies that drive growth, engagement, and conversion across the MENA region, with a focus on the UAE and KSA.

This role will work across a stable of clients in the sports industry - including but not limited to global brands, ecomm platforms and apps, major events and community-led fitness concepts.