Asst Sales Manager B2B - Audio Video Retail Electronics UAE

Al-Futtaim; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Al-Futtaim seeks a senior sales professional to drive direct and project-based sales of Projector, ProAV, LED/LCD displays through System Integrators in the UAE.

You will expand the corporate and B2B client base, achieve sales budgets, ensure payments, and build strategic relationships with consultants and large accounts across industries; must hold a UAE driving licence.

Qualifications

• Experience in selling Projector, ProAV, LED/LCD displays to project customers via System Integrators.
• Strong communication and interpersonal abilities with officials at all levels.
• Keep updated with industry technology trends and market information.

Responsibilities

• Sell visual solutions (Projector, ProAV, LED/LCD) through System Integrators to project customers.
• Direct sales to projects, B2B customers and other verticals; expand visibility in territory.
• Meet or exceed budgeted sales and margins; manage new and existing accounts.
• Ensure timely payments and meet KPIs.

Skills

Key accounts

B2B sales

A/V sales

Presentation

Interpersonal

Analytical

Problem solving

Communication

Job description

Job Description:

About Al-Futtaim

Established in the 1930s, Al-Futtaim is one of the most diversified and progressive privately held regional businesses, headquartered in Dubai. Operating across more than 20 countries, the Group spans automotive, financial services, real estate, retail and health. With more than 40,000 employees, Al-Futtaim represents over 200 of the world’s most recognised brands, including Toyota, Lexus, IKEA, ACE and Marks & Spencer. Driven by its purpose to enrich lives and elevate communities, Al-Futtaim focuses on digital innovation, AI, sustainable growth and strategic partnerships, creating long‑term value for customers, communities and partners while building a responsible legacy for future generations.

Overview of the role:

• To sell reputed brand A/V, Projector, ProAV, LED/LCD display and other visual solutions to various project customers through System Integrators.
• Direct sales to the Corporate enterprises, B2B customers, System Integrators and other verticals
• To achieve and exceed agreed budgeted sales and margin, while managing the development of new and existing customer base within the appointed Geography.
• To develop new customer and maintain the same.
• To develop new business, marketing, technical sales presentation and client relations for strategic and large accounts across the industries for end‑to‑end visual solutions including hardware and software components.

Identify latest project and market information through industry sources and regular customer visits.

What you will do:

Description of Accountability:

• To sell reputed brand Projector, ProAV, LED/LCD display and other visual solutions to project customers through various System Integrators.
• Direct sales to projects, B2B customers, System Integrators and other verticals.
• Increase Visibility in the allocated territory, projects, and consultants and System Integrators.
• Improve skills to sell the visual products and solutions as deemed appropriate.
• To achieve and exceed agreed budgeted sales and margin, while managing the development of new and existing customer base within the appointed Geography/accounts
• Ensure the outstanding collection of payments
• Meet the KPIs as applicable from time to time

Required Skills to be successful:

• The Job holder is engaged in selling reputed brand Projector, ProAV, LED/LCD display and other visual solutions to project customers through various System Integrators.
• Job holder has to possess high levels of professional written, verbal communication and interpersonal skills. Ability to communicate and interact with officials at all levels
• Job holder has to keep updated the technology changes in the industry.
• JH to develop new business, marketing, technical sales presentation and client relations for strategic and large accounts across the industries for end‑to‑end visual solutions including hardware and software components.
• JH to identify latest project and market information through industry sources and regular customer visits.

What equips you for the role:

• 6 years in similar Key accounts/ corporate sales experience (A/V & Projector Sales).
• 6-7 years of additional qualifying experience in a similar role may substitute for the required education.
• Candidate’s from the same industry preferably from Projector, ProAV, LED/LCD display and other visual solutions industries. Must have experience in selling solutions, handling large accounts and B2B sales.
• Must have experience in selling solutions, handling large accounts and B2B sales.
• Valid UAE driving licence.
• Sales Skills
• Presentation skills
• Analytical skills
• Interpersonal skills
• Problem solving

About Al-Futtaim Retail

At Al-Futtaim Retail, we are part of a 90-year legacy built on ambition, progress and long‑term vision. As one of the region’s leading retail operators, we partner with some of the world’s most trusted brands – including IKEA, ACE, Marks & Spencer and the Inditex Group – bringing global excellence to customers across MENA and Southeast Asia.

We don’t just operate stores; we shape retail experiences. From launching brands like Watsons and Kiabi to our regions for the first time, to investing in digital innovation, AI capabilities, the customer experience and loyalty platforms, we are constantly redefining the future of retail.

With over 100 nationalities spread across more than 10 countries, our strength lies in our diverse and collaborative community. Here, you’re equipped to turn your ambition into action, building the career you want, while helping us move retail forwards.

Join us and be part of The Heart of Tomorrow.