Assisted Digital Sales - Product Owner (C & C)

DU; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

du is seeking a strategic Digital Lead to own digital product revenue, profitability, and channel growth across direct and indirect channels in the UAE. You will design and execute digitalized omnichannel sales journeys, align with commercial objectives, and drive performance through KPIs and dashboards.

You'll define quarterly roadmaps, partner with Marketing, IT, Finance, Legal, and external partners, and champion AI/CVM initiatives to optimize CAC and LTV in a fast-evolving telecom landscape.

Qualifications

• Bachelor's degree or equivalent required.
• 1–3 years experience in automation, AI/chatbot configuration, data analysis, or digital operations.
• Experience in telecom or large enterprise environments is a plus.

Responsibilities

• Own the digital product revenue, cost and profitability.
• Lead digital sales growth and channel leadership across direct and indirect channels.
• Define roadmaps, business cases and delivery plans for digital journeys.
• Track performance with KPIs, dashboards and executive reporting.

Skills

P&L management

Digital sales growth

AI CVM

eKYC

Data analytics

Stakeholder leadership

Regulatory awareness

Education

Bachelor degree

Job description

Key Accountabilities

Key Accountabilities Digital P amp L Ownership Own the digital assisted revenue cost and profitability managing digital assisted opportunities within digital channels Define and deliver annual and quarterly digital sales targets gross adds revenue ARPU margin Actively optimize cost of acquisition CoA and lifetime value LTV through digital levers Digital Sales Growth amp Channel Leadership Establish digital as the primary acquisition channel for digital assisted omnichannel Drive performance across direct digital channels du App web eSIM journeys and digital-enabled indirect channels and omni channel Lead funnel optimization across traffic conversion activation recharge Digitalization of Omnichannel Redesign and build new omnichannel sales journeys to be fully digital scalable and automated Reduce dependency on manual retail-heavy and low-margin sales models Champion eKYC eSIM digital payments and self-activation as default mechanisms Partner Ecosystem amp Digital Indirect Sales Build and manage a network of digital partners marketplaces super-apps aggregators fintechs OEMs Design and implement new digital-first commissioning and incentive structures aligned to profitability and quality Enable partners with APIs digital onboarding flows and performance dashboards Innovation amp New Growth Models Identify and pilot new digital POC s and journeys to unlock new opportunities across physical and indirect Test new go-to-market models including performance-based partnerships affiliate sales and embedded telco Continuously challenge legacy sales constructs and propose data-led alternatives Strategy Planning amp Governance Contribute to digital channel strategy in alignment with du s commercial objectives Translate strategy into clear roadmaps business cases and delivery plans Track performance through clear KPIs dashboards and executive reporting Own the digital product revenue cost and profitability Define and deliver annual and quarterly digital sales targets gross adds revenue ARPU margin Actively optimize cost of acquisition CoA and lifetime value LTV through digital levers AI and CVM for Sales Growth Responsible for driving the digital sales AI and CVM roadmap within Digital and in life sales for new channels Identify opportunities use cases strategize and implement AI CVM to deliver new to du growth and existing customer revenue Translate strategy into clear roadmaps business cases and delivery goals for Digital journeys

Qualifications

• Bachelor degree Experience 1 3 years experience in automation, AI/chatbot configuration, data analysis, or digital operations. Exposure to workflow automation tools, analytics platforms or bot configuration systems is preferred. Experience in telecom or large enterprise environments is an advantage.

Skills

• Commercial & Financial Acumen Strong understanding of P&L management, including revenue, margin, cost of acquisition, lifetime value, and ROI Ability to evaluate and prioritize initiatives through business cases and commercial impact
• Digital Sales & Growth Proven expertise in digital acquisition funnels (traffic, conversion, activation, monetization) Hands-on knowledge of e-commerce, app-based sales, and self-service journeys Strong understanding of eSIM, eKYC, digital payments, and online onboarding mechanisms
• Partner & Ecosystem Management Experience building and scaling digital indirect sales channels (marketplaces, affiliates, super-apps, OEMs, fintechs) Ability to design and manage innovative commissioning and incentive models aligned to profitability and quality Strong negotiation and relationship-management skills with external partners
• Data, Analytics & Performance Management Strong analytical skills with the ability to interpret sales performance, funnel metrics, and customer behavior data Comfortable working with dashboards, KPIs, and performance reporting to drive decisions Data-driven mindset with a test-and-learn approach to growth and optimization
• Strategy & Innovation Ability to translate strategic objectives into executable digital roadmaps Experience launching or scaling new digital propositions, pilots, or GTM models Strong problem-solving skills with a bias toward innovation and continuous improvement
• Stakeholder & Leadership Skills Ability to influence and align cross-functional teams (Marketing, Product, IT, Finance, Legal) without direct authority Strong communication skills, capable of engaging senior leadership and executive forums High ownership mindset, operating with end-to-end accountability Comfortable with ambiguity and defining a strategy for a new area
• Regulatory & Market Awareness Working knowledge of telecom regulatory requirements related to mobile, home, SIM registration, and digital onboarding Awareness of market dynamics, competitive landscape, and customer trends in digital channels including AI
• Commercial & Financial Acumen Strong understanding of P&L management, including revenue, margin, cost of acquisition, lifetime value, and ROI Ability to evaluate and prioritize initiatives through business cases and commercial impact Experience managing and growing digital sales by optimizing journey, building out features and delivering optimization Digital Sales & Growth Proven expertise in digital acquisition funnels (traffic, conversion, activation, monetization) Hands-on knowledge of e-commerce, app-based sales, and self-service journeys Strong understanding of eSIM, eKYC, digital payments, and online onboarding mechanisms