Assistant Manager - Food and Beverage Marketing

Atlantis; Dubai; On-site; AED 134,000 - 201,000; Full time

Benefits offered by this job

Health insurance

Annual flights home

Life insurance

Incentive programme

Wellness initiatives

Job summary

Atlantis Dubai seeks an Assistant Manager of Food and Beverage Marketing to support integrated campaigns for its restaurants, dining concepts, and resort projects. You will translate restaurant priorities into coordinated plans, collaborate with CRM, digital, social media, and operations teams, and drive revenue through targeted promotions.

The role demands strong project management, copywriting, and multichannel marketing skills, with a keen eye on Dubai’s dynamic hospitality market and guest

Qualifications

• Marketing degree preferred but not mandatory.
• Experience translating business goals into campaigns for restaurants and resorts.
• Strong writing and presentation skills.

Responsibilities

• Support Marketing Manager in planning F&B marketing initiatives.
• Develop strategies for restaurants, bars, dining concepts, and resort activities.
• Translate objectives into structured marketing plans and campaigns.
• Collaborate with operations to align priorities and outlet requirements.
• Maintain brand positioning across marketing activity.
• Coordinate campaigns across digital, CRM, social media, and other channels.
• Work with social media teams to boost outlet visibility and engagement.
• Support campaign launch planning and performance reviews.
• Identify opportunities to increase restaurant visibility and revenue.
• Contribute ideas for events, activations, and partnerships.

Skills

Food and Beverage marketing

Restaurant marketing

Hospitality marketing

Marketing strategy

Campaign management

Promotional campaigns

Revenue-driving marketing

Brand positioning

Project management

Marketing communications

CRM campaigns

Digital marketing

Social media marketing

Restaurant promotions

Campaign planning

Campaign execution

Stakeholder management

Cross-functional collaboration

Marketing briefs

Copywriting

Presentation development

Market research

Competitor analysis

Dubai Food and Beverage market

UAE hospitality trends

Consumer trends

Brand management

Promotional planning

Restaurant launches

Events marketing

Marketing activations

Content coordination

Campaign calendars

Performance analysis

Deadline management

Commercial awareness

Revenue growth

Luxury hospitality marketing

Multichannel marketing

Education

Degree in marketing

Job description

Job Snapshot

Assistant Manager - Food and Beverage Marketing Job Snapshot Role: Assistant Manager - Food and Beverage Marketing Location: Dubai, United Arab Emirates Industry: Marketing and Advertising Function: Marketing Experience: Minimum 2 years of Food and Beverage marketing experience Job Type: Full-time Position Overview Assistant Manager - Food and Beverage Marketing in Dubai, United Arab Emirates is a Marketing and Advertising opportunity focused on supporting integrated marketing initiatives for restaurants, dining concepts, and wider resort projects. The role works closely with Food and Beverage operations, CRM, Digital, Social Media, and other internal teams to develop campaigns, strengthen outlet visibility, support brand positioning, and execute promotional activity designed to increase revenue across multiple channels.

Job Details

Country: United Arab Emirates City: Dubai Industry: Marketing and Advertising Function: Marketing Salary: 12000-18000 Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer. Gender: Any Candidate Nationality: Any Job Type: Full-time

Role Context

The Assistant Manager supports the Marketing Manager in planning and delivering marketing activity across Atlantis Dubai 's Food and Beverage portfolio. The position helps translate restaurant priorities, commercial objectives, and brand direction into coordinated campaigns that improve awareness, engagement, guest traffic, and revenue. The role requires close collaboration with operational and specialist marketing teams to ensure campaigns are practical, timely, and aligned with the positioning of each outlet. Strong knowledge of Dubai 's dining market is particularly important, as promotional activity must remain competitive, relevant, and responsive to changing consumer trends.

Key Responsibilities

• Support the Marketing Manager in planning Food and Beverage marketing initiatives.
• Assist in developing marketing strategies for restaurants, bars, dining experiences, and related resort activities.
• Translate business objectives into structured marketing plans and promotional campaigns.
• Work closely with Food and Beverage operations teams to understand commercial priorities and outlet requirements.
• Maintain the positioning and identity of individual restaurant brands across marketing activity.
• Support campaign execution from initial planning through launch and performance follow-up.
• Develop promotional activity designed to increase restaurant visibility and revenue.
• Coordinate campaigns across digital, CRM, social media, and other marketing channels.
• Work with the social media team to strengthen outlet visibility and audience engagement.
• Collaborate with CRM teams on targeted guest communications and promotional initiatives.
• Partner with Digital teams to support online campaign activity and conversion opportunities.
• Coordinate with internal creative resources on campaign assets, content, and promotional materials.
• Prepare clear marketing briefs for restaurant campaigns and resort projects.
• Support the development of seasonal campaigns, special offers, launches, and dining promotions.
• Contribute ideas for events, activations, partnerships, and revenue-driving initiatives.
• Ensure promotional messaging remains aligned with brand standards and commercial objectives.
• Write and review marketing copy for campaigns, presentations, promotions, and internal communications.
• Prepare presentations for marketing proposals, campaign reviews, and stakeholder discussions.
• Manage multiple marketing projects simultaneously and maintain clear delivery timelines.
• Track deadlines, approvals, content requirements, and campaign dependencies.
• Coordinate stakeholders across marketing and operational departments.
• Maintain regular communication with restaurant teams regarding upcoming marketing activity.
• Assist with campaign launch planning and ensure required assets are delivered on time.
• Monitor market activity and identify relevant Food and Beverage trends.
• Maintain awareness of competitor restaurants, concepts, promotions, and consumer behavior in Dubai and the wider UAE.
• Identify opportunities to differentiate restaurant marketing in a competitive dining environment.
• Support performance reviews of campaigns and promotional activity.
• Contribute to recommendations for improving campaign effectiveness and revenue contribution.
• Maintain organized project documentation, briefs, calendars, and status updates.
• Support broader resort marketing projects when required.
• Respond quickly to changing commercial priorities and short lead-time opportunities.
• Take ownership of assigned projects and drive them forward with minimal supervision.
• Build productive relationships with internal stakeholders and operational teams.
• Contribute creative ideas while remaining aligned with marketing strategy and brand direction.
• Maintain high standards of accuracy, communication, and execution across all assigned work.

Ideal Profile

• Minimum 2 years of professional experience in Food and Beverage marketing.
• Strong interest in restaurants, dining concepts, hospitality, and consumer marketing.
• Good understanding of the Dubai and UAE Food and Beverage landscape.
• Familiarity with current restaurant, hospitality, lifestyle, and consumer trends.
• Degree in marketing is preferred but not mandatory.
• Strong project management and organizational capability.
• Able to manage several active campaigns and deadlines at the same time.
• Excellent written communication and copywriting skills.
• Strong presentation development and delivery skills.
• Confident working with senior and cross-functional stakeholders.
• Comfortable collaborating with Food and Beverage operations teams.
• Familiar with CRM, digital marketing, and social media campaign environments.
• Able to translate commercial requirements into practical marketing initiatives.
• Strong attention to detail and campaign execution quality.
• Creative thinker who can identify new promotional opportunities.
• Resilient and adaptable when priorities change.
• Comfortable operating in a fast-paced marketing environment.
• Able to lead assigned projects with initiative and accountability.
• Strong verbal communication and interpersonal skills.
• Commercially aware and focused on marketing activity that supports revenue.
• Previous luxury hospitality or premium restaurant marketing experience is advantageous.

Skills Set

• Food and Beverage marketing
• Restaurant marketing
• Hospitality marketing
• Marketing strategy
• Campaign management
• Promotional campaigns
• Revenue-driving marketing
• Brand positioning
• Project management
• Marketing communications
• CRM campaigns
• Digital marketing
• Social media marketing
• Restaurant promotions
• Campaign planning
• Campaign execution
• Stakeholder management
• Cross-functional collaboration
• Marketing briefs
• Copywriting
• Presentation development
• Market research
• Competitor analysis
• Dubai Food and Beverage market
• UAE hospitality trends
• Consumer trends
• Brand management
• Promotional planning
• Restaurant launches
• Events marketing
• Marketing activations
• Content coordination
• Campaign calendars
• Performance analysis
• Deadline management
• Commercial awareness
• Revenue growth
• Luxury hospitality marketing
• Multichannel marketing

Why Join Us

• competitive tax-free salary in UAE Dirhams, food and beverage privileges, discounted rates across participating Kerzner properties worldwide, comprehensive health insurance including dental coverage, annual flights home, life insurance, an incentive programme, and colleague wellness initiatives.
• Access to high-profile hospitality brands, experienced marketing teams, structured learning, and internal mobility also supports progression into broader marketing management and brand leadership roles.

This role offers valuable exposure to Dubai 's Marketing and Advertising sector through a diverse portfolio of internationally recognized restaurants, dining concepts, and luxury hospitality experiences. The position provides hands-on involvement in integrated campaigns, restaurant promotions, digital activity, CRM, social media, and commercial marketing initiatives within one of Dubai 's most competitive Food and Beverage environments.

About the Company

Atlantis Resorts operates Atlantis, The Palm and Atlantis The Royal in Dubai as part of Kerzner International. Its Food and Beverage portfolio spans premium restaurants, bars, celebrity chef concepts, and destination dining experiences supported by integrated marketing teams responsible for brand positioning, campaigns, digital visibility, promotions, and revenue growth across the wider Atlantis Dubai resort ecosystem.