Assistant Manager, Digital Media & Campaigns

Dubai Holding; United Arab Emirates; On-site; AED 240,000 - 420,000; Full time

Job summary

Dubai Holding Real Estate is seeking a skilled Digital Media Manager to lead planning, buying, and optimization across paid channels for our real estate portfolio. You will coordinate with agencies, translate assets for multiple markets, and ensure alignment with KPIs and budgets.

The role requires strong analytics, familiarity with GA4/Power BI, and a track record of managing long-sales funnel campaigns in real estate or related sectors.

Qualifications

• Bachelor's degree in Sales / Marketing; master's degree preferred.
• Professional certifications in digital marketing/media are an advantage.
• Strong understanding of digital media buying ecosystems (Search, Social, Programmatic, YouTube, Demand Gen, Display, Native).
• Working knowledge of real estate marketing funnels, lead generation models, and long-consideration purchase journeys.
• Familiarity with media governance, procurement workflows, and finance processes (PR/PO/Oracle or similar ERP systems).
• Understanding of analytics frameworks, attribution models, and performance measurement methodologies.
• Awareness of data privacy, consent frameworks, and digital compliance requirements (GDPR, PDPL, etc.).

Responsibilities

• Act as the primary day-to-day liaison with media agencies, ensuring governance and timely review and approval of digital media plans.
• Oversee always-on and tactical digital media campaigns across the Company’s real estate portfolio.
• Lead media briefings, review strategies and assets across platforms.
• Coordinate with creative agencies for localization of assets across markets and languages.
• Support planning and execution of OOH/DOOH media buying and post-campaign reporting.
• Partner with Analytics to develop dashboards and attribution models.
• Monitor performance and provide optimization recommendations to improve reach and conversions.
• Collaborate with CRM and cross-functional teams to ensure integrated execution across the funnel.

Skills

Digital media planning

Media buying

Campaign budgeting

Performance optimization

Lead generation

Funnel management

Localization workflow management

Vendor coordination

Documentation & governance

Analytics & reporting

Education

Bachelor's degree in Sales / Marketing

Master’s degree - preferred

Professional certifications in digital marketing/media (e.g., Google Ads, DV360, Meta Blueprint, CFI/Marketing Analytics)

Tools

GA4

Power BI

Google Analytics

Excel

Job description

Dubai Holding Real Estate is seeking a skilled Digital Media Manager to lead planning, buying, and optimization across paid channels for our real estate portfolio. You will coordinate with agencies, translate assets for multiple markets, and ensure alignment with KPIs and budgets.

The role requires strong analytics, familiarity with GA4/Power BI, and a track record of managing long-sales funnel campaigns in real estate or related sectors.