Regional Marketing Director: D2C & E‑Commerce Growth

Confidentiel; Dubai; On-site; AED 536,000 - 804,000; Full time

Job summary

Confidentiel in Dubai seeks a Regional Marketing Director for the Middle East to lead the integrated marketing strategy across digital, e-commerce, retail, and medical channels. You will translate global brand plans into locally relevant campaigns, drive D2C growth, and oversee a high-performing team of marketers.

You will own data-driven marketing, CRM, loyalty, and performance metrics, manage agency partnerships, and ensure compliance with regional regulations while delivering measurable

Qualifications

• Master/Bachelor's degree in marketing, business, or related field.
• Minimum 15 years of marketing experience with at least 5 years in a senior/director level role including a minimum 5 years in online channel or commerce senior management.
• GCC/Middle East regional experience is essential.
• English fluent; Arabic and/or French are an advantage.

Responsibilities

• Define and drive the regional digital marketing strategy across all digital touchpoints (social, paid, SEO/SEM, email, WhatsApp, content).
• Lead D2C growth initiatives and manage agency partnerships for campaigns across paid, owned, and earned channels.
• Own and optimize digital media investments, focusing on audience targeting, performance, and ROI.
• Lead the ecommerce growth agenda, develop D2C strategies, manage relationships with online retailers and marketplaces.
• Develop and oversee social media strategy across platforms, with influencer partnerships and community engagement.
• Lead CRM and loyalty strategies using data, marketing automation, personalization, and retention initiatives.
• Champion performance marketing with KPIs, channel effectiveness, and actionable insights.
• Ensure brand guidelines alignment and adaptation to local market dynamics.
• Own data, analytics, attribution, and first-party data strategies for growth.
• Manage and optimize owned digital ecosystem (websites, apps, content platforms).
• Ensure compliance with data privacy and consent regulations across digital and CRM activities.

Skills

Senior digital marketing

Ecommerce leadership

Social media leadership

Retail & Medical marketing

Team leadership

Stakeholder management

Cross-functional collaboration

Marketing strategy

Content marketing

Campaign analytics

Education

Master/Bachelor's degree in marketing or business

Tools

Google Analytics

Power BI

CMS

Ad Platforms

CRM tools

Job description

Confidentiel in Dubai seeks a Regional Marketing Director for the Middle East to lead the integrated marketing strategy across digital, e-commerce, retail, and medical channels. You will translate global brand plans into locally relevant campaigns, drive D2C growth, and oversee a high-performing team of marketers.

You will own data-driven marketing, CRM, loyalty, and performance metrics, manage agency partnerships, and ensure compliance with regional regulations while delivering measurable