Assistant Boutique Manager

Richemont; Dubai; On-site; AED 167,400 - 256,680; Full time

Job summary

Buccellati in Dubai is seeking an Assistant Boutique Manager to support the Boutique Manager in daily operations and drive a high-touch client experience. The role emphasizes coaching, developing the boutique team, and maintaining CRM and clienteling initiatives to grow loyal clientele.

The position requires strong leadership, a passion for luxury service, and a commitment to Buccellati’s Sinfonia ethos and brand heritage within a vibrant Dubai boutique environment.

Responsibilities

• Support the Boutique Manager in daily operations and uphold Buccellati’s standards of excellence.
• Coach and develop the Boutique Team to enhance selling ceremonies, client development, and service etiquette.
• Lead CRM strategy and clienteling to build long-term relationships and drive client retention.
• Oversee on-floor presence, client engagement, and adherence to brand heritage and values.
• Prepare monthly schedules and support administrative tasks as requested by the Boutique Manager.

Skills

People leadership

Coaching

CRM & clienteling

Sales performance

Team motivation

Job description

The Assistant Boutique Manager supports the Boutique Manager in overseeing the daily operations of the boutique and ensuring that every client encounter reflects Buccellati’s standards of excellence. A key focus of the role is to coach, develop, and inspire the Boutique Team, while driving a strong CRM and clienteling culture.

Sales & Boutique Performance:

• Contribute to achieving and surpassing monthly and yearly sales targets and KPIs.
• Analyze sales trends, CRM insights, and client feedback to identify opportunities for growth.
• Maintain a strong floor presence, acting as a role model in selling ceremony, client development, and service etiquette.

Team Leadership, Coaching & Development:

• Deliver daily on-floor coaching to enhance selling ceremonies, expertise, and storytelling.
• Conduct regular performance reviews and support the Boutique Manager in implementing development plans.
• Motivate the team to achieve excellence, fostering a culture aligned with Buccellati’s values and heritage.
• Ensure implementation and adherence to Buccellati Sinfonia and ensure online trainings are regularly conducted.

CRM & Clienteling:

• Lead the boutique’s CRM strategy, ensuring all client interactions and information are recorded, followed up, and leveraged to build long-term relationships.
• Maximize client retention and recruitment by guiding the team in creating personalized, culturally sensitive, and high-touch experiences.
• Drive growth of VVICs and top clients by overseeing tailored outreach, client appointments, gifting strategies, and after-sales follow-up.
• Be proactive in sharing ideas (events, communication…) to support our main goal raise brand’s awareness and develop local clientele

Operations & Compliance:

• Main contact for all requests related to the Boutique in absence of the Boutique Manager
• Ensure strict adherence to the Richemont & Buccellati Commercial and Compliance procedures
• Ensure proper maintenance of the Boutique
• Assist the Boutique Manager in preparing monthly schedules for the Team and sharing them on time.
• Admin and Presentations as per Boutique Managers’ requests.