Assistant Boutique Manager
A. Lange & Söhne
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Job summary
A. Lange & Söhne in Dubai seeks an experienced Assistant Boutique Manager for its private appointment boutique at Mall of the Emirates.
The role focuses on delivering exquisite client experiences, managing a small team, and maintaining the highest standards of luxury presentation. The successful candidate will develop client relationships with High Net Worth individuals, drive sales targets, and collaborate with Marketing and CRM on client activation initiatives.
Qualifications
- Bachelor’s degree preferred.
- Minimum 5-8 years of luxury retail experience.
- Minimum 2-3 years in a supervisory or Assistant Boutique Manager role.
- Experience within luxury watches, jewelry or other luxury retail sectors is highly preferred.
Responsibilities
- Lead boutique operations and ensure luxury presentation standards.
- Support appointment-based experiences and bespoke client engagements.
- Develop active client portfolios and nurture high-net-worth relationships.
- Drive boutique sales performance and KPI attainment.
- Coach Advisors on luxury selling techniques and CRM usage.
- Maintain accurate client records and CRM data quality.
- Coordinate events, private appointments and VIP activations.
- Ensure compliance with brand standards, security and inventory controls.
Skills
Education
Tools
Job description
- Maintain operational excellence across all boutique activities.
- Ensure boutique readiness before every appointment.
Since the legend's reincarnation in 1994, A. Lange & Söhne has been one of the most respected and successful watch brands in the luxury sector. Our whole aim is to continue our tradition with new, outstanding products, very much in keeping with Lange's claim: State-of-the-art tradition. What we expect from our watches, we expect from us: Never stand still.
Managing day-to-day boutique operations, transforming corporate objectives into operational goals at a boutique level. Being the brand ambassador to reflect brand image to boutique customers. Attain desired results through creative and effective use of resources, retail and CRM tools. Prepare business analysis and action plans to achieve sales targets. Assist the boutique manager in his/her role.
Location: Mall of the Emirates, Dubai, UAE
The Assistant Boutique Manager is responsible for supporting the Boutique Manager in leading an exclusive, appointment-only boutique that delivers an exceptional level of luxury client experience.
Unlike a traditional retail boutique, this location operates primarily through scheduled appointments, VIP clienteling and bespoke experiences. The Assistant Boutique Manager plays a critical role in ensuring every appointment is flawlessly executed, relationships with High Net Worth Individuals (HNWIs) are nurtured, and commercial objectives are achieved through personalized client engagement rather than walk-in traffic.
The role requires an experienced luxury retail professional with strong clienteling capabilities, excellent operational discipline, and a passion for creating memorable experiences.
- Support the Boutique Manager in the day-to-day management of the boutique.
- Ensure the boutique consistently reflects the highest standards of luxury presentation.
- Maintain operational excellence across all boutique activities.
- Ensure all security and brand procedures are strictly followed.
- Supervise boutique opening and closing procedures.
- Monitor inventory accuracy and coordinate stock movements.
Responsibilities Include:
- Prepare personalized appointments based on each client’s profile.
- Coordinate product selection prior to client arrival.
- Ensure boutique readiness before every appointment.
- Deliver an exceptional hospitality experience.
- Follow up with clients after each visit.
- Record all interactions within the CRM system.
The objective is to create an experience that exceeds expectations rather than simply conducting a sales presentation.
Responsibilities Include:
- Build and maintain an active portfolio of clients.
- Proactively contact existing clients.
- Identify opportunities for repeat business.
- Develop referral opportunities.
- Invite clients to exclusive events and launches.
- Partner with Marketing and CRM teams on client activation initiatives.
- Achieve individual clienteling KPIs.
Support Achievement Of Boutique Commercial Objectives Through:
- Appointment conversion
- Sales targets
- Average transaction value
- Cross-selling opportunities
- Client retentionRepeat purchase rate
- Lead the boutique in the absence of the Boutique Manager.
- Coach Boutique Advisors on luxury selling techniques.
- Support recruitment and onboarding.
- Provide daily performance feedback.
- Foster a collaborative and high-performance culture.
Responsibilities Include:
- Maintain accurate client records.
- Track client preferences.
- Record purchase history.
- Schedule follow-up activities.
- Monitor client anniversaries and important milestones.
- Ensure CRM data quality.
Support The Execution Of:
- Private appointments
- Watch launches
- Collector evenings
- Boutique activations
- VIP events
- Partner collaborations
Ensure Compliance With:
- Brand standards
- Audit requirements
- Security procedures
- Cash handling
- Inventory controls
- Health & Safety requirements
- Sales achievement (%) for boutique and per retail team member.
- Appointment conversion rate
- Average transaction value
- Units sold
- Sales per appointment
- Appointment satisfaction
- Client retention
- Repeat purchase rate
- CRM completion rate
- Net Promoter Score (NPS)
- Number of appointments conducted
- New clients acquired
- Existing clients reactivated
- Follow-up completion rate
- Client outreach activities
- Inventory accuracy
- Audit compliance
- Mystery shopping results
- Boutique presentation standards
- Bachelor’s degree preferred.
- Minimum 5-8 years of luxury retail experience.
- Minimum 2-3 years in a supervisory or Assistant Boutique Manager position.
- Experience within luxury watches, jewelry or other luxury retail sectors is highly preferred.
- Exceptional relationship-building skills
- Luxury hospitality mindset
- Emotional intelligence
- Professional etiquette
- Active listening
- Strong sales acumen
- Negotiation skills
- Results-oriented mindset
- Business awareness
- Analytical thinking
- Coaching capability
- Team motivation
- Performance management
- Decision making
- Accountability
- Impeccable presentation
- Highly organized
- Detail-oriented
- Proactive
- Discreet and trustworthy
- Calm under pressure
- Passion for fine watchmaking and luxury craftsmanship
The ideal candidate is an experienced luxury retail professional who thrives in a highly personalized environment. Rather than focusing on walk-in traffic, they excel at cultivating lasting relationships with collectors and discerning clients, anticipating their needs, and delivering bespoke experiences that strengthen brand loyalty and drive repeat business. They combine strong commercial instincts with operational discipline and naturally represent the Maison with sophistication, discretion, and professionalism.
This is not a conventional Assistant Boutique Manager role. Success is measured less by managing footfall and more by creating meaningful one-to-one relationships. The Assistant Boutique Manager is expected to:
- Curate exceptional appointment-based experiences.
- Act as a trusted advisor to collectors and high-net-worth clients.
- Use CRM proactively to build a sustainable pipeline of appointments and repeat business.
- Collaborate closely with the Boutique Manager to position the boutique as a destination for exclusive, high-touch luxury experiences.
- Continuously identify opportunities to elevate the client journey and reinforce the boutique’s unique, appointment-only concept.
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