Assistant Boutique Manager

Buccellati; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Buccellati is seeking an Assistant Boutique Manager in Dubai to support the Boutique Manager in daily operations and to coach the boutique team toward excellent client experiences. You will lead CRM activities, drive clienteling, and help deliver luxury service standards on the shop floor.

You will mentor staff, oversee performance reviews, and ensure adherence to Buccellati Sinfonia while expanding local clientele through tailored outreach and events.

Qualifications

• Experience driving sales targets and KPIs in a luxury retail environment.
• Strong coaching skills to develop boutique teams and improve selling ceremonies.
• Experience leading CRM programs and clienteling initiatives for high-touch services.

Responsibilities

• Contribute to achieving and surpassing monthly and yearly sales targets and KPIs.
• Analyze sales trends, CRM insights, and client feedback to identify opportunities for growth.
• Maintain a strong floor presence, acting as a role model in selling ceremony, client development, and service etiquette.
• Deliver daily on-floor coaching to enhance selling ceremonies, expertise, and storytelling.
• Conduct regular performance reviews and support the Boutique Manager in implementing development plans.
• Motivate the team to achieve excellence, fostering a culture aligned with Buccellati’s values and heritage.
• Ensure implementation and adherence to Buccellati Sinfonia and ensure online trainings are regularly conducted.
• Lead the boutique’s CRM strategy, ensuring all client interactions and information are recorded, followed up, and leveraged to build long-term relationships.
• Maximize client retention and recruitment by guiding the team in creating personalized, culturally sensitive, and high-touch experiences.
• Drive growth of VVICs and top clients by overseeing tailored outreach, client appointments, gifting strategies, and after-sales follow-up.
• Be proactive in sharing ideas (events, communication…) to support our main goal raise brand’s awareness and develop local clientele.

Skills

Sales targets

On-floor coaching

CRM strategy

Clienteling

Team leadership

Operations compliance

Job description

The Assistant Boutique Manager supports the Boutique Manager in overseeing the daily operations of the boutique and ensuring that every client encounter reflects Buccellati’s standards of excellence. A key focus of the role is to coach, develop, and inspire the Boutique Team, while driving a strong CRM and clienteling culture.

Sales & Boutique Performance

• Contribute to achieving and surpassing monthly and yearly sales targets and KPIs.
• Analyze sales trends, CRM insights, and client feedback to identify opportunities for growth.
• Maintain a strong floor presence, acting as a role model in selling ceremony, client development, and service etiquette.

Team Leadership, Coaching & Development

• Deliver daily on-floor coaching to enhance selling ceremonies, expertise, and storytelling.
• Conduct regular performance reviews and support the Boutique Manager in implementing development plans.
• Motivate the team to achieve excellence, fostering a culture aligned with Buccellati’s values and heritage.
• Ensure implementation and adherence to Buccellati Sinfonia and ensure online trainings are regularly conducted.

CRM & Clienteling

• Lead the boutique’s CRM strategy, ensuring all client interactions and information are recorded, followed up, and leveraged to build long-term relationships.
• Maximize client retention and recruitment by guiding the team in creating personalized, culturally sensitive, and high-touch experiences.
• Drive growth of VVICs and top clients by overseeing tailored outreach, client appointments, gifting strategies, and after-sales follow-up.
• Be proactive in sharing ideas (events, communication…) to support our main goal raise brand’s awareness and develop local clientele.

Operations & Compliance

• Main contact for all requests related to the Boutique in absence of the Boutique Manager
• Ensure strict adherence to the Richemont & Buccellati Commercial and Compliance procedures
• Ensure proper maintenance of the Boutique
• Assist the Boutique Manager in preparing monthly schedules for the Team and sharing them on time.
• Admin and Presentations as per Boutique Managers’ requests.