Assistant Boutique Manager

FashionUnited; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

Buccellati in Dubai is seeking an Assistant Boutique Manager to support the Boutique Manager in daily operations and to coach the team, ensuring every client encounter reflects Buccellati’s standards of excellence. You will drive CRM and clienteling, analyze sales trends, and lead on-floor coaching to elevate selling ceremonies and service etiquette, while upholding Richemont's heritage.

This role offers development within a luxury jewellery house, with a focus on nurturing local clientele and

Qualifications

• Experience leading boutique teams and coaching staff.
• Strong CRM and clienteling knowledge.
• Ability to analyze sales trends and KPIs.

Responsibilities

• Lead daily on‑floor coaching to enhance selling ceremonies and client experience.
• Oversee CRM program, client data, and follow‑ups to build loyalty.
• Ensure boutique operations comply with company procedures.
• Assist Boutique Manager with scheduling and team development.

Skills

Team leadership

CRM proficiency

Clienteling

Coaching

Sales analysis

Job description

Buccellati is an Italian jewellery, high-jewellery and silversmithing Maison founded in 1919, admired in the world for its craftmanship and the uniqueness of its creations. Today, the Buccellati jewels stand out for their design and for the techniques used to create them, such as the hand-engraving technique, dating back to the goldsmithing traditions of the Italian “bottega” of the Renaissance times.

The Maison’s unrelenting desire to create objects of rare beauty has made Buccellati renowned in the world for a style that is distinct, inimitable and imbued with sophisticated Milanese heritage, at once glamourous and contemporary.

The Maison has been part of the global luxury group Richemont since September 2019 and the Buccellati family is still present in the Company to perpetuate its style and unparalleled craftsmanship tradition.

The Assistant Boutique Manager supports the Boutique Manager in overseeing the daily operations of the boutique and ensuring that every client encounter reflects Buccellati’s standards of excellence. A key focus of the role is to coach, develop, and inspire the Boutique Team, while driving a strong CRM and clienteling culture.

Key Responsibilities

• Contribute to achieving and surpassing monthly and yearly sales targets and KPIs.
• Analyze sales trends, CRM insights, and client feedback to identify opportunities for growth.
• Maintain a strong floor presence, acting as a role model in selling ceremony, client development, and service etiquette.

Team Leadership, Coaching & Development

• Deliver daily on‑floor coaching to enhance selling ceremonies, expertise, and storytelling.
• Conduct regular performance reviews and support the Boutique Manager in implementing development plans.
• Motivate the team to achieve excellence, fostering a culture aligned with Buccellati’s values and heritage.
• Ensure implementation and adherence to Buccellati Sinfonia and ensure online trainings are regularly conducted.

CRM & Clienteling

• Lead the boutique’s CRM strategy, ensuring all client interactions and information are recorded, followed up, and leveraged to build long‑term relationships.
• Maximize client retention and recruitment by guiding the team in creating personalized, culturally sensitive, and high‑touch experiences.
• Drive growth of VVICs and top clients by overseeing tailored outreach, client appointments, gifting strategies, and after‑sales follow‑up.
• Be proactive in sharing ideas (events, communication…) to support our main goal raise brand’s awareness and develop local clientele

Operations & Compliance

• Main contact for all requests related to the Boutique in absence of the Boutique Manager
• Ensure strict adherence to the Richemont & Buccellati Commercial and Compliance procedures
• Ensure proper maintenance of the Boutique
• Assist the Boutique Manager in preparing monthly schedules for the Team and sharing them on time.
• Admin and Presentations as per Boutique Managers’ requests.