Area Development Manager (Poultry) - Dubai

IFFCO Group; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

IFFCO Group in Dubai seeks an experienced Sales Manager to lead the assigned sales team, area, and product portfolio, driving value and volume in line with annual objectives. You will plan and execute sales budgets, forecast promotions, and ensure optimal product visibility across outlets.

Ideal candidates have 3–5 years FMCG sales experience in the UAE, with 1–3 years in a supervisory role. Bachelor's in business or management is required; MBA is a plus.

Qualifications

• Must have 1 to 3 years’ experience in similar role in the UAE, management experience.
• Overall 3 to 5 years’ experience in FMCG, preferably dealing with food products sales.

Responsibilities

• Manage the assigned sales team, coverage area and products.
• Ensure effective supervision and management of all aspects of sales channel stream and area.
• Achieve the Sales AOP – Value and Volume for the specified area and category.
• Execute Sales plans and budgets to achieve and exceed annual sales objectives.
• Monthly forecasting of promo activity and ensure execution as per the plan.
• Review daily service levels and sales volume and return performance by route with each sales representative.
• Deliver monthly sales volume and returns target as per AOP.
• Ensure visibility and availability of products in outlets per planogram and share of shelf.
• Supervise wastage control for all routes and outlets under supervision.
• Coordinate collection/reconciliation from credit customers.
• Supervise a team of sales representatives and ensure distribution and display of products.
• Order correct volume and mix to service outlets per standards.
• Implement Planograms across outlets and categories.
• Conceptualize and execute brand activations and trade investments.
• Monitor POP implementation at store level and devise promotional strategies.
• Conduct Area-wise Quarterly Reviews with each customer.
• Maintain up-to-date route plans for all routes supervised.
• Ensure daily quantity/mix of saleable product to service outlets.
• Conduct a minimum of 2 market visits per salesmen monthly.
• Oversee promotions and campaigns and follow up on results.
• Generate daily and monthly reports on sales achievements and competitor activities.

Skills

Sales Management

FMCG

Team Leadership

Customer Relationships

Planning & Forecasting

Education

Bachelor degree in business or management

MBA preferred

Tools

MS Excel

CRM software

Job description

Championing \"People\": IFFCO Group's Core Value

At IFFCO Group, we are fully dedicated to our core value of \"People\" We are devoted to fostering our employees' growth, providing them with limitless opportunities for personal and career advancement. Our enticing benefits and inclusive work environment have garnered recognition as a certified Great Place to Work® in the UAE and Saudi Arabia.

Empowerment Through Diversity: Crafting Your Journey at IFFCO Group

Within IFFCO Group, every role—be it an internship, a graduate opportunity, or a job opening; offers you the autonomy to shape your professional trajectory. You'll encounter abundant prospects for personal and professional flourishing when collaborating with visionary brands and individuals driving our vision and business expansion. We believe that an entrepreneurial mindset drives success, and our dedicated workforce is the heartbeat of our achievements.

Job Summary

Manage the assigned sales team, coverage area and products. Ensure that effective supervision and management of all aspects of sales channel stream and area.

Roles & Responsibilities

• Responsible for achieving the Sales AOP – Value and Volume for the specified area and category


• Execute Sales plans and budgets to achieve & exceed annual sales objectives.


• Monthly forecasting of promo activity and ensure execution as per the plan


• Review daily the service levels and sales volume and return performance by route with each sales representative.


• Responsible for the achievement of distribution targets under area of supervision.


• Responsible to deliver monthly sales volume and returns target as per AOP


• To ensure the correct visibility and availability of products in all outlets is as per the planogram and share of shelf.


• Responsible for wastage control for all routes and outlets under supervision.


• Directly responsible for collection / reconciliation from company approved credit customers


• Responsible and accountable for supervising a team of sales representatives, ensuring the correct service levels, distribution and display of company products to an agreed customer base.


• Accountable of ordering the correct volume and mix of product to service the outlets under supervision to the agreed company standards.


• Responsible for implementing Planograms across outlets and categories.


• Responsible for conceptualizing and executing brand activation including brand launches, effective trade investment opportunities to sustain competitive advantage.


• Responsible for monitoring & implementing POP (Proof of Performance) at the store level & devising promotional strategies to increase sales.


• Customer Relationship management


• Ensure to conduct Area-wise Quarterly Reviews with each customer


• Ensure all sales routes under supervision have up-to-date route plans.


• Ensure that all routes under supervision have the correct quantity and mix of saleable product to service their outlets on a daily basis as per the company must stock list.


• Conduct a minimum of 2 visits in the market on route per salesmen under supervision on a monthly basis.


• Ensure proper implementation of sales campaigns / promotional activities and follow up on the promotion plan. (Trade and Consumer campaigns).


• Monitor daily activities of the salesmen and follow up on sales progress, collection status and accomplishments.


• Guide and support salesmen to achieve better results by allocating sales and collection targets by getting commitments from sales team (bottom-up approach)


• Generate daily and monthly reports regarding the overall sales achievements and also competitor activities.

KPIs

• Volume and Value target achievement


• Distribution and Visibility Enhancement


• Assortment management, to ensure 100% MSL availability


• Listing of NPDs


• Accounts Receivable and Reconciliation


• Reduce Market Return


• TMI management


• Development of personnel

Work Experience Requirement

• Must have 1 to 3 years’ experience in similar role in the UAE, management experience.


• Overall 3 to 5 years’ experience in FMCG, preferably dealing with food products sales.

Qualification

• Must have a Bachelor degree in business or management related field.


• MBA degree in business or management related field is desirable.

Competencies

• Business Acumen


• Communicating effectively


• Customer Centricity


• Negotiation Skills


• Ownership & Result Orientation


• Planning & Decision Making


• Self and Team Management


• Target setting


• Selling Effectively

Enriching Lives Since 1975: IFFCO Group's Legacy

Since its establishment in 1975, IFFCO Group has thrived into a multinational conglomerate headquartered in the United Arab Emirates. Our influential FMCG brands and diverse portfolio of industry solutions and services enrich the lives of countless consumers and customers across the globe. In 2023, IFFCO Group proudly carries the distinction of being certified as a Great Place to Work® in both the UAE and Saudi Arabia.