Area Development Manager (Poultry)

IFFCO Group; Sharjah; On-site; AED 90,000 - 150,000; Full time

Job summary

IFFCO Group is seeking a Sales Manager to lead the assigned sales team across defined areas, ensuring achievement of AOP targets and effective channel supervision. The role focuses on planning, budgeting, forecasting, and driving distribution and shelf visibility for our FMCG portfolio.

Candidates should have 3–5 years in FMCG sales, 1–3 years in UAE, and a Bachelor’s in business/management (MBA desirable).

Qualifications

• Bachelor degree in business or management related field.
• MBA degree in business or management related field is desirable.
• Must have 1 to 3 years’ experience in similar role in the UAE, management experience.
• Overall 3 to 5 years’ experience in FMCG, preferably dealing with food products sales.

Responsibilities

• Achieve the Sales AOP – Value and Volume for the specified area and category.
• Execute Sales plans and budgets to achieve and exceed annual sales objectives.
• Monthly forecasting of promo activity and ensure execution as per the plan.
• Review daily service levels, sales volume and returns with each sales representative.
• Deliver monthly sales volume and returns target as per AOP.
• Ensure correct visibility and availability of products per planogram and share of shelf.
• Monitor wastage and manage routes/outlets under supervision.
• Supervise a team of sales representatives to ensure service levels and distribution.
• Order correct volume and mix to service outlets to company standards.
• Implement Planograms across outlets and categories.
• Conceptualize and execute brand activation and trade investments.
• Monitor POP at store level and devise promotional strategies to increase sales.
• Manage customer relationships and conduct area-wise quarterly reviews.

Skills

FMCG sales

Team management

Sales forecasting

Planning & budgeting

Negotiation skills

Education

Bachelor degree in business or management related field

MBA degree in business or management related field is desirable

Job description

Championing \"People\": IFFCO Group's Core Value

At IFFCO Group, we are fully dedicated to our core value of \"People\" We are devoted to fostering our employees' growth, providing them with limitless opportunities for personal and career advancement. Our enticing benefits and inclusive work environment have garnered recognition as a certified Great Place to Work® in the UAE and Saudi Arabia.

Empowerment Through Diversity: Crafting Your Journey at IFFCO Group

Within IFFCO Group, every role—be it an internship, a graduate opportunity, or a job opening; offers you the autonomy to shape your professional trajectory. You'll encounter abundant prospects for personal and professional flourishing when collaborating with visionary brands and individuals driving our vision and business expansion. We believe that an entrepreneurial mindset drives success, and our dedicated workforce is the heartbeat of our achievements.

Job Summary

Manage the assigned sales team, coverage area and products. Ensure that effective supervision and management of all aspects of sales channel stream and area.

Roles & Responsibilities

• Responsible for achieving the Sales AOP – Value and Volume for the specified area and category


• Execute Sales plans and budgets to achieve & exceed annual sales objectives.


• Monthly forecasting of promo activity and ensure execution as per the plan


• Review daily the service levels and sales volume and return performance by route with each sales representative.


• Responsible for the achievement of distribution targets under area of supervision.


• Responsible to deliver monthly sales volume and returns target as per AOP


• To ensure the correct visibility and availability of products in all outlets is as per the planogram and share of shelf.


• Responsible for wastage control for all routes and outlets under supervision.


• Directly responsible for collection / reconciliation from company approved credit customers


• Responsible and accountable for supervising a team of sales representatives, ensuring the correct service levels, distribution and display of company products to an agreed customer base.


• Accountable of ordering the correct volume and mix of product to service the outlets under supervision to the agreed company standards.


• Responsible for implementing Planograms across outlets and categories.


• Responsible for conceptualizing and executing brand activation including brand launches, effective trade investment opportunities to sustain competitive advantage.


• Responsible for monitoring & implementing POP (Proof of Performance) at the store level & devising promotional strategies to increase sales.


• Customer Relationship management


• Ensure to conduct Area-wise Quarterly Reviews with each customer


• Ensure all sales routes under supervision have up-to-date route plans.


• Ensure that all routes under supervision have the correct quantity and mix of saleable product to service their outlets on a daily basis as per the company must stock list.


• Conduct a minimum of 2 visits in the market on route per salesmen under supervision on a monthly basis.


• Ensure proper implementation of sales campaigns / promotional activities and follow up on the promotion plan. (Trade and Consumer campaigns).


• Monitor daily activities of the salesmen and follow up on sales progress, collection status and accomplishments.


• Guide and support salesmen to achieve better results by allocating sales and collection targets by getting commitments from sales team (bottom-up approach)


• Generate daily and monthly reports regarding the overall sales achievements and also competitor activities.

KPIs

• Volume and Value target achievement


• Distribution and Visibility Enhancement


• Assortment management, to ensure 100% MSL availability


• Listing of NPDs


• Accounts Receivable and Reconciliation


• Reduce Market Return


• TMI management


• Development of personnel

Skills

Work Experience Requirement

• Must have 1 to 3 years’ experience in similar role in the UAE, management experience.


• Overall 3 to 5 years’ experience in FMCG, preferably dealing with food products sales.

Qualification

• Must have a Bachelor degree in business or management related field.


• MBA degree in business or management related field is desirable.

Competencies

• Business Acumen


• Communicating effectively


• Customer Centricity


• Negotiation Skills


• Ownership & Result Orientation


• Planning & Decision Making


• Self and Team Management


• Target setting


• Selling Effectively

Enriching Lives Since 1975: IFFCO Group's Legacy

Since its establishment in 1975, IFFCO Group has thrived into a multinational conglomerate headquartered in the United Arab Emirates. Our influential FMCG brands and diverse portfolio of industry solutions and services enrich the lives of countless consumers and customers across the globe. In 2023, IFFCO Group proudly carries the distinction of being certified as a Great Place to Work® in both the UAE and Saudi Arabia.