Area Development Manager - Chicken

Tanqeeb; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

Tanqeeb is seeking a results-oriented Sales Manager to lead the assigned sales team across the UAE, focusing on FMCG products and ensuring strong distribution and visibility.

You will oversee sales plans, budgets, forecasts, and annual targets while guiding a team to achieve planogram compliance and effective promotions.

Qualifications

• Bachelor’s degree in business or management (MBA desirable).
• 1–3 years’ experience in a similar UAE sales team supervision role.
• 3–5 years’ experience in FMCG sales, preferably food products.

Responsibilities

• Manage the assigned sales team, coverage area and products.
• Achieve Sales AOP – value and volume for area and category.
• Execute sales plans and budgets to meet or exceed annual objectives.
• Forecast monthly promo activity and ensure execution as planned.
• Monitor service levels, sales volume, and returns by route with reps.
• Ensure distribution targets and visibility per planogram and share of shelf.
• Control wastage for all routes/outlets under supervision.
• Directly supervise reps to ensure proper service and product display.
• Ensure correct order volume/mix to service outlets as per company standards.
• Implement planograms across outlets and categories.
• Develop and execute brand activations and promotional opportunities.
• Monitor POP at store level and devise promotions to boost sales.
• Maintain customer relationships and conduct area-wise reviews.

Skills

Business Acumen

Communication

Customer Centricity

Negotiation Skills

Ownership & Result Orientation

Planning & Decision Making

Self and Team Management

Target Setting

Selling Effectively

Education

Bachelor degree in business or management

MBA degree in business or management

Job description

Job description

Job Summary

Manage the assigned sales team, coverage area and products. Ensure that effective supervision and management of all aspects of sales channel stream and area.

Roles & Responsibilities

• Responsible for achieving the Sales AOP – Value and Volume for the specified area and category
• Execute Sales plans and budgets to achieve & exceed annual sales objectives.
• Monthly forecasting of promo activity and ensure execution as per the plan
• Review daily the service levels and sales volume and return performance by route with each sales representative.
• Responsible for the achievement of distribution targets under area of supervision.
• Responsible to deliver monthly sales volume and returns target as per AOP
• To ensure the correct visibility and availability of products in all outlets is as per the planogram and share of shelf.
• Responsible for wastage control for all routes and outlets under supervision.
• Directly responsible for collection / reconciliation from company approved credit customers
• Responsible and accountable for supervising a team of sales representatives, ensuring the correct service levels, distribution and display of company products to an agreed customer base.
• Accountable of ordering the correct volume and mix of product to service the outlets under supervision to the agreed company standards.
• Responsible for implementing Planograms across outlets and categories.
• Responsible for conceptualizing and executing brand activation including brand launches, effective trade investment opportunities to sustain competitive advantage.
• Responsible for monitoring & implementing POP (Proof of Performance) at the store level & devising promotional strategies to increase sales.
• Customer Relationship management
• Ensure to conduct Area-wise Quarterly Reviews with each customer
• Ensure all sales routes under supervision have up-to-date route plans.
• Ensure that all routes under supervision have the correct quantity and mix of saleable product to service their outlets on a daily basis as per the company must stock list.
• Conduct a minimum of 2 visits in the market on route per salesmen under supervision on a monthly basis.
• Ensure proper implementation of sales campaigns / promotional activities and follow up on the promotion plan. (Trade and Consumer campaigns).
• Monitor daily activities of the salesmen and follow up on sales progress, collection status and accomplishments.
• Guide and support salesmen to achieve better results by allocating sales and collection targets by getting commitments from sales team (bottom-up approach)
• Generate daily and monthly reports regarding the overall sales achievements and also competitor activities.

KPIs

• Volume and Value target achievement
• Distribution and Visibility Enhancement
• Assortment management, to ensure 100% MSL availability
• Listing of NPDs
• Accounts Receivable and Reconciliation
• Reduce Market Return
• TMI management
• Development of personnel

Work Experience Requirement

• Must have 1 to 3 years’ experience in similar role in the UAE, management experience.
• Overall 3 to 5 years’ experience in FMCG, preferably dealing with food products sales.

Qualification

Must have a Bachelor degree in business or management related field.
MBA degree in business or management related field is desirable.

Competencies

• Business Acumen
• Communicating effectively
• Customer Centricity
• Negotiation Skills
• Ownership & Result Orientation
• Planning & Decision Making
• Self and Team Management
• Target setting
• Selling Effectively