AMET Employer Brand Marketing Lead

Amazon Inc.; Dubai; On-site; AED 400,000 - 650,000; Full time

Job summary

Amazon in the UAE is hiring for an AMET-focused Employer Brand & Recruitment Marketing leader within the STAM team. The role drives strategy, EVP localization, and culturally authentic content across paid, owned, and earned channels to attract qualified talent.

You will lead cross-functional initiatives, partner with agencies, and influence senior leadership on employer brand investments while ensuring alignment with Vision 2030 and regional market needs.

Qualifications

• Experience building, executing, and scaling cross-functional marketing programs.
• Speak, write and read fluently in Arabic.
• Experience driving direction and alignment with large cross-functional teams and agency partners.
• Experience designing and executing joint marketing plans with strategic alliance partners with a global footprint.

Responsibilities

• Strategy Development: lead employer brand and recruitment marketing strategy in AMET, starting with Saudi Arabia and Vision 2030 alignment.
• Employer Value Proposition: articulate and localize EVP for AMET markets, ensure consistent implementation.
• Campaign & Content Strategy: create Arabic-first content strategies and editorial calendars for immediate and long-term needs.
• Stakeholder Management: collaborate with PR, PXT, business leaders, recruitment teams, and agency partners.
• Measurement & Optimization: establish KPIs, perform market trend analysis, and provide regular stakeholder reports.
• Innovation & Best Practices: drive experiments and share best practices across the organization.

Skills

Arabic fluency

Cross-functional leadership

Agency partnerships

Joint marketing planning

Job description

Amazon in the UAE is hiring for an AMET-focused Employer Brand & Recruitment Marketing leader within the STAM team. The role drives strategy, EVP localization, and culturally authentic content across paid, owned, and earned channels to attract qualified talent.

You will lead cross-functional initiatives, partner with agencies, and influence senior leadership on employer brand investments while ensuring alignment with Vision 2030 and regional market needs.