AMET Marketing Manager, STA Marketing

Amazon; Dubai; On-site; AED 400,000 - 650,000; Full time

Job summary

Amazon in the UAE is hiring for an AMET-focused Employer Brand & Recruitment Marketing leader within the STAM team. The role drives strategy, EVP localization, and culturally authentic content across paid, owned, and earned channels to attract qualified talent.

You will lead cross-functional initiatives, partner with agencies, and influence senior leadership on employer brand investments while ensuring alignment with Vision 2030 and regional market needs.

Qualifications

• Experience building, executing, and scaling cross-functional marketing programs.
• Speak, write and read fluently in Arabic.
• Experience driving direction and alignment with large cross-functional teams and agency partners.
• Experience designing and executing joint marketing plans with strategic alliance partners with a global footprint.

Responsibilities

• Strategy Development: lead employer brand and recruitment marketing strategy in AMET, starting with Saudi Arabia and Vision 2030 alignment.
• Employer Value Proposition: articulate and localize EVP for AMET markets, ensure consistent implementation.
• Campaign & Content Strategy: create Arabic-first content strategies and editorial calendars for immediate and long-term needs.
• Stakeholder Management: collaborate with PR, PXT, business leaders, recruitment teams, and agency partners.
• Measurement & Optimization: establish KPIs, perform market trend analysis, and provide regular stakeholder reports.
• Innovation & Best Practices: drive experiments and share best practices across the organization.

Skills

Arabic fluency

Cross-functional leadership

Agency partnerships

Joint marketing planning

Job description

This position sits within the EMEA Stores Talent Acquisition Marketing (STAM) Team specifically supporting the strategic transformation of Amazons employer brand in the AMET region. Youll be responsible for developing and executing comprehensive employer brand strategies that drive the right volume of applications from qualified talent across our operations and consumer businesses while building Amazons reputation as an employer of choice in the region. This role is an individual contributor one and reports into the Audience Insights & Communication Planning Lead within the STAM team.

Key job responsibilities

Strategy Development & Execution

Lead the development and implementation of Amazons employer brand and recruitment marketing strategy in AMET. Starting with Saudi Arabia ensuring cultural authenticity and alignment with Vision 2030.

Conduct market and candidate research and competitor analysis to inform strategic planning and identify opportunities.

Develop detailed candidate personas and journey maps for key talent segments.

Create comprehensive communication frameworks that address full-funnel recruitment marketing needs.

Employer Value Proposition

Lead the formulation articulation and localization of Amazons EVP for AMET markets

Ensure consistent EVP implementation across all touchpoints

Develop compelling narratives that showcase Amazons unique offerings while respecting cultural nuances

Champion the AMET/Saudi talent perspective internally to influence broader employer brand initiatives

Campaign & Content Strategy

Develop and execute integrated marketing campaigns across paid owned and earned channels

Lead the creation of culturally-authentic Arabic-first content strategies

Establish editorial calendars and content frameworks that support both immediate recruitment needs and long-term brand building

Partner with creative agencies to ensure high-quality culturally-relevant execution

Stakeholder Management

Build and maintain strong relationships with key stakeholders including PR PXT Business Leaders and recruitment teams

Collaborate with your peers in the STAM to ensure alignment with broader strategies and coordinate key executions across owned and paid channels

Source and manage agency relationships and external partnerships

Influence senior leadership on employer brand initiatives and investments

Measurement & Optimization

Establish KPIs and measurement frameworks for all initiatives

Implement testing strategies to optimize campaign performance

Analyze market trends candidate behavior and brand performance data

Provide regular reporting and recommendations to stakeholders

Innovation & Best Practices

Drive experimentation in employer brand approaches

Identify and implement innovative solutions for talent attraction

Stay current with market trends and evolving candidate preferences

Document and share best practices across the global organization

• Experience building executing and scaling cross functional marketing programs
• Speak write and read fluently in Arabic
• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

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Required Experience

Manager